Without a doubt, Roush Fenway Keselowski Racing is establishing itself on the track and off it. Since 2022, the team has been performing exceptionally on the racetrack. In addition to that, their social media presence is very strong. Frankly, if there was a social media championship, RFK Racing would win it, hands down. This weekend, the team has done it yet again, and this time they are building the anticipation.

Just recently, the team revealed that they will soon be dropping the various team designs for the 2024 season. However, it is worth mentioning that they won’t release everything all at once. Instead, right from the 22nd of January, the team will drop one 2024 livery per day for the next five days. Naturally, all of their fans are absolutely thrilled, and this only asserts the team as the kings of social media.

What all liveries will be revealed by RFK Racing?

Owing to the presence of multiple primary sponsors, each of them would need a separate paint scheme of their own. Admittedly, there is also a question about which car that paint scheme will belong to. First on the hit list is BuildSubmarines.com, and that sponsor is backing both Chris Buescher and Brand Keselowski for the upcoming NASCAR Cup season. As per reports, the brand is expected to stick by the team for a grand total of 18 races combined.

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Later on, they will be followed by Fifth/Third on Tuesday, a mystery sponsor on Wednesday, Kings Hawaiian, and Solomon Plumbing. The last two will be revealed on Thursday and Friday respectively. Other details suggest that the above-mentioned sponsors will only back one car, while BuildSubmarines.com was backing both.

Of course, the news sent the fans wild in anticipation. According to one fan, “Some exciting stuff to carry us through the week! Can’t wait!”. Meanwhile, another hoped, “Fingers crossed that the 5/3 scheme remains the same, it’d look even more stellar with the new Mustang body.”

Roush Fenway Keselowski Racing has been on the rise so far

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Since Brad Keselowski took over, the team has been a force to be reckoned with. They cultivated a hidden gem, known as Chris Buescher, and he has truly delivered from the get-go. He currently boasts five wins in the NASCAR Cup Series, and four of them came during his RFK Racing tenure. Meanwhile, Brad Keselowski took a bit of time to adjust to circumstances but has since been picking up speed.

2023 was pretty much the start of Keselowski’s redemption arc, despite not winning a single race since 2021. However, given his uphill trajectory, one cannot help but wonder if that first win for his own team, is just around the corner. After all, he and Buescher have delivered excellent on-track performances. Additionally, to borrow some colloquial lingo, they are absolutely killing it on social media.

Already, RFK Racing have built a tremendous fanbase on social media. Whoever is running the team’s Twitter and Instagram pages, surely deserves a handsome pay raise. Now in 2024, it is the dawn of a new era with the brand-new Ford Mustang Dark Horse. Without a doubt, RFK Racing will want to be the quickest to figure out what makes the new car tick.

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