Who said ThorSport Racing can call the shots only on the tracks? In 2023, Ty Majeski ensured that he could lead the team up to a brilliant victory. However, just a year later, the team seems to be on a roll, as it acquires a property worth $13 million. This acquisition signals more than just growth. It hints at bigger ambitions for the team’s future in motorsports. 

Could this be the first step toward an Xfinity Series expansion? With a powerhouse roster featuring champions Matt Crafton, Ty Majeski, and Ben Rhodes, expectations for the upcoming season are sky high. 

Powerhouse Investment might be a signal of bigger leaps

Since the last few years, ThorSport Racing has been growing at quite a hefty pace. The NASCAR powerhouse recently announced the acquisition and expansion of ThorSport Ranch in Aubrey, Texas. Before the takeover, the property was known as Cardinal Reining Horses and Green Valley. This $13 million investment signals not just a deepened commitment to their equine ventures. It could be a sign of potential expansion of their motorsports empire.

In a recent statement, ThorSport expressed this milestone takeover, “Acquiring and expanding is the name of the game for ThorSport and sister companies: Tenda Horse Products, FarmPaint, ThorTurf, and Equine Surgical Center, and we look forward to the new vision and future with now TEXAS roots!” With such a significant financial commitment, speculation is already brewing about whether ThorSport could be setting the stage for an expansion into the next big thing on their plates – Xfinity!

ThorSport’s acquisition of the Texas ranch is a “full circle moment,”. This is because their first western performance horse, Turn Down For What resided at the property seven years ago. The deep-rooted connection between their equestrian and motorsports divisions suggests they are building a brand that transcends just racing. 

However, the true test will be how this investment translates into their NASCAR ambitions. The current driver lineup features three NASCAR Craftsman Truck Series champions: Matt Crafton, Ty Majeski, and Ben Rhodes. Each of these drivers is a powerhouse when it comes to pushing their worth and achieving the best. Ty Majeski comes off a stellar season where he solidified his place as one of the sport’s most formidable talents. Meanwhile, Ben Rhodes became a two-time Truck Series champion in 2023, after his victory in 2021. With seven career wins and four playoff appearances in the past five seasons, Rhodes has established himself as a consistent title contender.

Veteran driver Matt Crafton is a three-time Truck Series champion with back-to-back championships in 2013 and 2014. His third title came in 2019 and it placed him among the elite. With 15 career wins, Crafton remains a formidable presence behind the wheel of the No. 88 Ford. With a roster that has the potential for a championship and a significant investment in its future, ThorSport is positioning itself for continued dominance. Whether they will be able to solidify the moves is completely a test of time.

Luke Fenhaus returns to Thorsport Racing

Thorsport Racing is improving its lineup as it brings back yet another star driver to the team, for a part-time gig. Luke Fenhaus is gearing up for his return to the NASCAR Craftsman Truck Series, securing multiple race appearances this season with ThorSport Racing. He will be behind the wheel of the No. 66 Soda Sense Ford F-150, with Doug George as his crew chief.

Fenhaus will kick off his 2025 campaign at Atlanta Motor Speedway in the FR8 208 on February 22. This race will mark his first of several scheduled races throughout the year. Speaking of the opportunity that has been handed out to him, Fenhaus said, “Feeling truly blessed to have another opportunity with ThorSport Racing! Last year’s three races were an incredible experience, and I’m beyond excited to be back this season. Huge thanks to Duke, Rhonda, and Allison Thorson for their continued support, and to Soda Sense for believing in me. 

He further added, “I’m also grateful to Mike, Rob, Brandon, Dean, and everyone working hard to make this opportunity possible.” In 2024, he made three starts with the team. This led to him earning two top-10 finishes along with a career-best seventh-place run at Lucas Oil Indianapolis Raceway Park.