Imagine a NASCAR race where the energy feels like a buzzer-beater shot in a championship game—intense, exciting, and with the crowd on their feet. That’s the vibe surrounding Red Bull’s highly anticipated return to the NASCAR Cup Series. After a long absence since 2011, Red Bull is making a big comeback, re-entering the race with fresh energy and a clear strategy. Their partnership with Trackhouse Racing for the 2025 season is stirring up excitement, with the spotlight on two Red Bull-backed drivers, Shane Van Gisbergen and Connor Zilisch. As the race to the future begins, all eyes are on how this partnership will fuel NASCAR’s evolution.

For the first time in over a decade, Red Bull will compete in the NASCAR Cup Series. From 2007 to 2011, Red Bull’s NASCAR performance saw a modest number of accomplishments, including just two wins in 172 races, 10 poles, and 56 top-10 finishes.

The brand’s 22.9 average finish highlighted the challenges they faced during that era, but their impact was still undeniable. Fast forward to today, and Red Bull’s return promises to inject new life into NASCAR. With a fresh perspective and the power of Trackhouse Racing behind them, their involvement in the sport takes on a whole new meaning.

Trackhouse Racing is stepping up as the perfect partner for Red Bull’s NASCAR revival. The team’s founder, Justin Marks, expressed his enthusiasm: “It’s an incredible chapter in the history of Trackhouse Racing to welcome Red Bull back to NASCAR. Red Bull is one of the most powerful brands in the world, and it’s an honor for us to embark on a partnership with such an iconic company.”

Red Bull’s NASCAR comeback: Van Gisbergen eyes rookie glory, Zilisch ready to shine in 2025

This partnership between the energy drink titan and NASCAR and MotoGP motorsports company signals a new era, one where both brands push each other to greater heights. Red Bull will serve as the primary sponsor for five of Trackhouse Racing’s six events in 2025, focusing on two key drivers—Shane Van Gisbergen and Connor Zilisch.

Shane Van Gisbergen, a seasoned champion from the Supercars series, is set to compete for Rookie of the Year honors in the NASCAR Cup Series. Van Gisbergen, who has enjoyed significant success in the Australian Supercars with 78 wins and 47 poles, is ready to bring that same fire to NASCAR.

Meanwhile, 18-year-old Connor Zilisch is making his NASCAR Cup Series debut with the support of Red Bull. Zilisch, a rising star who impressed in his NASCAR Craftsman Truck Series debut, is excited to make his first appearance in the Cup Series driving the No. 87 Chevrolet Camaro.

With this partnership, Red Bull’s return to NASCAR is not just about sponsorship; it’s about making a statement. Both Van Gisbergen and Zilisch represent the future of the sport, with Red Bull fueling their ambitions. As NASCAR wads into the 2025 season, it’s clear that the energy drink company’s involvement is not just a return; it’s the start of a new, thrilling chapter for NASCAR fans, drivers, and brands alike. The impact is already being felt, and the future looks brighter than ever.