Racing Community Breathes a Sigh of Relief as NASCAR Puts ‘Copyright Claims’ Fiasco to Rest

In the age of digitalization and globalization, the importance of a platform like YouTube for growing a sport’s fanbase is of vital significance. Just take a look at what Liberty Media is doing. At the time of writing this article, Formula 1’s latest YouTube video has garnered over 250K views in just 24 hours while the same for NASCAR has garnered only 40k views despite being available for the same time. But this is where America’s favorite motorsport should be thanking its independent content creators for boosting viewership numbers, right?

Unfortunately for YouTubers such as Brock Beard, the winter break would prove to be quite stressful after a large number of his videos were flagged by a content bot for containing copyrighted content. Fast-forward to the New Year, and now that the media staff is back in the office after their vacations, the YouTube community can breathe a sigh of relief after their claims were lifted as an early present for 2024.

NASCAR media officials save the day!

Popular YouTubers Millad Radman, S1apShoes, and RawGator all revealed on Twitter that NASCAR’s media department had finally resolved the copyright claims raised by the automated bot, allowing the content creators to continue growing the sport’s online presence without hurdles. Radman shared, “Thank you NASCAR and those who work in the media department for releasing the copyrights. Appreciate you 🫡❤️”

While the community was scratching their heads about the claims a few weeks ago, it was brought to light that the claims were caused by a new automated content identification bot. Ever since NASCAR decided to release all of its televised race footage on social platforms such as the NASCAR Classics website and YouTube page, the automated bot scanned previous community videos to search for content that included clips from such races.

Fortunately, Tim Clark, a NASCAR media executive, revealed that the fiasco had never been initiated by an employee of the organization. The executives were well aware of YouTube’s significance as a marketing tool for the sport. He revealed on Reddit, “The approach you will almost always see from us is to encourage more NASCAR content, whether it comes from us directly or not.”

However, the community would have to wait for the NASCAR media team to return from their winter breaks so that the claims could be settled manually. But after playing patience’s game, the YouTuber’s emails were flooded with good news. Raw Gator also Tweeted, “NASCAR released all copyright claims without even having to dispute. @NASCAR reigns supreme 💙”

Another popular YouTuber S1apShoes shared his two cents as well, writing, “Like I said l, NASCAR media group does good work. Just YouTube bopped me in the middle of the holidays while they were on vacation. All fixed now.”

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With the YouTubers rejoicing at the site of their hard work being saved by NASCAR, their passionate subscribers also chimed in to commend the sport on their openness.

Fans are all praises for NASCAR after community content is released from the clutches of YouTube’s copyright bot

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While the crisis being resolved was a momentous occasion for independent content creators, the fans wasted no time in calling out YouTube’s automation system. One user commented, “I still hate the bot system, it’s trash.” On the other hand, others also praised NASCAR for reversing the bot’s mistakes. A Twitter user shared a gif of the Undertaker from WWE and captioned it “NASCAR vs YouTube Copyright bots”.

A small and upcoming YouTuber by the name of Triston Webb also chimed in: “Just got the flood of releases about the same time. Hate I edited so many videos 🙃🥲”. Another user showering his praises on the stock car racing organisation, writing, “Now THAT is what I call a solution to every problem.”

And others also chimed in: “Huge props to NASCAR for this. They made a mistake (or a partner did), we made them aware, and they fixed it. Hopefully this is a sign to come of NASCAR working with more creators in the near future👍🏼”. A number of avid YouTube viewers also rejoiced as their favourite motorsport content from independent creators was once again available for their viewing pleasure.

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In light of recent events, do you think YouTube needs to make changes to its automated content identification system? Or has the issue finally been resolved for good?