What makes NASCAR entertaining is its on-track incidents and the comments that come after them. Picture the 1999 Bristol race…Dale Earnhardt Sr. spun Terry Labonte around. Now, this was dramatic enough. But then explaining his actions, the Intimidator said, “I didn’t mean to turn him around, I meant to rattle his cage though,” And this, to date, remains one of the most iconic statements. Folks, the point is that we can only get such juicy titbits or banter after the race has concluded. But sadly, because the broadcasts are on TV, and partners like FOX are on a tight schedule. To kick off the next event after a NASCAR race, they give us a really short post-race coverage. But this is changing soon, and surely Dale Earnhardt Jr. is happy about it!

And we don’t have to go as far back as Dale Earnhardt Sr. Just in the recent Atlanta race, Carson Hocevar wrecked several veterans. And he was branded ‘NASCAR’s villain’. Now, it was obvious that post-race, there would be some heated conversations. And there were! But it was cut short because of time constraints. However, imagine if FOX had gone individually to every driver, Hocevar made mad and got a detailed analysis of what Hocevar was intending. It would be much more fun. Well, they are doing it now but is it up to the mark? Obviously, fans want more drama! And now, with Amazon Prime coming in, NASCAR has promised that we’d have all the exciting post-race coverage.

Dale Earnhardt Jr.’s wish comes true!

2025 is a new era for NASCAR broadcasting. We have streaming giant Amazon Prime joining in! And while the world heads towards streaming, it’s good to see NASCAR also making that change. So, Prime is going to stream five races this season, starting from the Coca-Cola 600 on Memorial Day weekend. This would be a first for both NASCAR and Prime. First time for NASCAR to use streaming as a platform and the first for Prime to broadcast live sports. And we cannot deny that exciting things are coming.

And with Prime, NASCAR is already on its path to expanding its growth. And they have over 200 million subscribers worldwide. So that means the Charlotte race has the potential to reach 200 million people. That’s a massive jump from the 3.103 million viewers that they got in 2024 for the race. And that is not the only plus with Prime. According to Sports Business Journal’s recent report – ‘Because Prime is a streaming platform, it doesn’t face the same pressure as a linear TV channel to wrap up a sports event once the game has ended to get to another game. As a result, Strand noted that Prime is “uniquely positioned” to have an extended post-race show from the track, something it plans to do, though he wouldn’t yet commit on the length.’

This is massive! A longer post-race coverage is what the NASCAR community has demanded for a long time. And Dale Earnhardt Jr. has been at the forefront of it. If you remember, in a previous Dale Jr Download episode, Junior had said, “The thing that’s going to victory lane and doing the winner interview there often gave us the chance to get second or third place, get a little bit of a post-race built up. I see a ton of fans on our social media begging for more post-race.” 

And now that would be possible with Prime! Also, not everyone is a fan of post-race coverage. Some just like to get done with it, or they just want to see specific interviews. And we often go sequentially on TV. Winner first, then P2 driver. With Prime, there can be two different streams happening simultaneously. And fans can pick to watch whichever they prefer. That way, you aren’t forced to first watch the driver you hate, listen to his victory speech, and then go on to listen to why your favorite driver did not win! Basically, the point is that with streaming the possibilities for creativity and innovation are endless. And fans are loving it!

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Fans can’t wait for Amazon Prime’s first race

Folks, if you recall when NASCAR announced that a streaming partner was coming in for 2025…it did not get the applause that you’d expect. There were concerns about the difficulty in switching from a traditional TV broadcast to a digital one. And how it would increase costs. But NASCAR president Steve Phelps recently said, “NASCAR fans find where the distribution is and go there, and so I don’t know the exact percentage as of today but the number is significant in terms of the percentage of our race fans who are members of Amazon Prime.” Well, we don’t know how significant it is. But at least not having a Prime subscription is not a problem anymore. And even if it was, NASCAR fans would be willing to buy a subscription. Because of the extended post-race coverage add-on, of course.

One fan on this wrote, “Prime hasn’t officially started yet, and it’s already better than Fox.” Well, the timing of this couldn’t have been more perfect for Prime. Fox is already in hot waters with their poor broadcast of the past races. If Prime manages to set the gold standard, Fox might be out. Because more post-race coverage is what fans want and Fox is not giving it to them. Another fan echoing the same emotion said, “I’m for more post-race coverage.”

And fans think Fox could have gotten brownie points had it taken Prime’s route. They have got an app too, but refuse to stream races. If in this day and age, you stick just to TV, it’s going to harm you. One fan on this said, “I’m pretty sure Fox has an app, they could easily say “For post race coverage, head on over to our app.” Pretty easy fix.”

Also, fans have already predicted that Prime would do much better than Fox. As it’s no secret that cable subscribers are on a decline. According to a Forbes report, in the first three quarters of 2024 alone, an estimated 5.7 million cable subscribers have dropped their pay-TV subscription. That’s thanks to people switching to streaming. One fan taking a jibe at Fox, wrote, “180 million people have Amazon Prime in the US, that’s more then half the population. Only about 70 million people have cable. This absolutely tracks, pun intended.”

And jokes apart, this is a massive opportunity for Prime to give viewers a better experience than they are used to. If they manage that, we might soon see the whole season on Prime. And naturally, a good viewing experience is all fans want. One fan wrote, “Hopefully with a better overall broadcast experience!”

What do you think of Prime’s promise? Are you stoked? Share your thoughts with us in the comments below.