Since the 2011 season, Red Bull Racing has been out of the NASCAR Cup Series, as this was the end of their stay after four years of involvement. Throughout their time in NASCAR from 2007 to 2011, Red Bull recorded two wins, ten poles, and 56 top-10 finishes out of 172 races. However, their meager results, including a 22.9 average finish against tough competition. This led to a suspension of activity in December 2011, and they eventually sold their assets, leaving a huge hole in the NASCAR landscape. But Fast forward to 2025, and Red Bull is making a triumphant return, bringing a fresh perspective with recent involvement.

As NASCAR has shifted gears into the exhilarating season, the return of Red Bull Racing after a 14-year puts the fans’ buzzing anticipation off. With a comeback that is not just about the cars and competition; it also features a surprising twist that bridges the worlds of motorsports and entertainment. A prominent star from the most adored series, “The Boys” is set to welcome the Red Bull team. 

The iconic welcome of the Red Bull

Jack Quaid, who got his breakout role from the popular series “The Boys,” will serve as the Grand Marshal on March 2, 2025, for the NASCAR Cup Series at COTA. The California native will kick things off with the command to “Drivers stars your engines”. FOX and national radio partners will air the event live, enhancing excitement for both the NASCAR season and Quaid’s emerging stardom.

Understanding the importance of the position Jack expressed gratitude stating, “I’m honored to be giving the command to start engines for the EchoPark Automotive Grand Prix,” said Quaid. “Austin is one of my favorite cities on earth. I’ve been visiting since I was a kid, so I’m genuinely thrilled to get things started for NASCAR’s first road course race of the year to promote my new movie ‘Novocaine.’ See you soon, Austin!”

The same event where Red Bull is marking a highly anticipated return to the NASCAR Cup Series. This comeback is particularly exciting as it coincides with the debut of the iconic energy drink brand (COTA) partnering with Trackhouse Racing. Red Bull will sponsor two of their promising drivers. Shane Van Gisbergen, a seasoned champion from the Supercars series, and Connor Zilisch, an 18-year-old rookie eager to make his mark in NASCAR. 

They are poised to make a significant impact, using a clear strategy to attract new fans and nurture emerging talent. With plans to sponsor multiple key events throughout the season, including high-profile races, Red Bull’s return promises to inject excitement into NASCAR. Redefining the racing experience for both veteran fans and newcomers alike.

Red Bull’s 2025 NASCAR Cup Series Season

Trackhouse Racing has officially announced a partnership with Red Bull for the 2025 NASCAR Cup Series season, marking the brand’s return to the sport after a long absence since 2011. Red Bull will serve as the primary sponsor for Shane van Gisbergen in five races including, Las Vegas Motor Speedway on March 16, Sonoma Raceway on July 13, Iowa Speedway on August 3, Daytona International Speedway on August 23, and Kansas Speedway on September 28. Shane van Gisbergen, a three-time Supercars champion and long-time Red Bull athlete, also expressed his gratitude stating, “I’d love nothing more than to give Red Bull a victory as a way to thank them for joining myself, Connor, and Trackhouse Racing.”

They will also feature on the hood of the No. 87 Chevy, serving as the primary sponsor for Connor Zilisch during his Cup Series debut at the Circuit of The Americas (COTA) on March 2. Zilisch, who has been a Red Bull athlete since August 2024, shared his excitement about making his Cup debut with Red Bull’s support, saying, “I was surprised when they presented me my Red Bull helmet and hat last summer and doubly surprised when they told me I would make my Cup debut in the No. 87 with a Red Bull paint scheme.”

This partnership is really exciting for the Trackhouse Racing team acknowledging that founder Justin Marks, expressed his enthusiasm by stating, “It’s an incredible chapter in the history of Trackhouse Racing to welcome Red Bull back to NASCAR. Red Bull is one of the most powerful brands in the world, and it’s an honor for us to embark on a partnership with such an iconic company. This is a huge win for our sport and a moment that will resonate with millions of NASCAR fans around the world.”

At a time when prominent NASCAR sponsors like FedEx and GEICO have taken the exit door, Red Bull’s return breathes new life into the sponsorship model of the sport.