Pitbull and Trackhouse – NASCAR’s Most Hip Partnership Unraveled Before the Season Opener at Daytona

NASCAR has taken a more diverse and multicultural approach, stepping into the fresh decade of the 21st century. With a diverse fan base and changing dynamics of motor sports, NASCAR has seen some monumental changes in recent years, which also include ownership of the Cup team by non-racing celebrities. In 2021, Latin-American rapper Pitbull announced that he would be joining Trackhouse Racing as the co-owner, which this sowed the seeds of NASCAR’s most unique partnerships.

This news was a big surprise for everyone back in 2021, more so because, just months before this move, it was announced that NBA legend Michael Jordan would be a majority owner of Cup Series team 23X1. It’s not usual for a NASCAR Cup team to be owned by a rapper or musician, especially a successful artist like Pitbull. This partnership and association also aligns with NASCAR’s mission of reaching a new audience of diverse backgrounds attracted to the sport.

TrackHouse Racing and Pitbull’s partnership paving the way to tap new potential & opportunities

NASCAR will draw curtains to its 2024 Cup Series season with the opener at Daytona International Speedway on Feb 18. To make this affair a rather more happening one they announced that Florida native and co-owner of Trackhouse Racing, Pitbull will be performing in the pre-race show. With just two years together, Justin Marks, along with the Grammy-winning singer, has made steady progress to their team.

With Daniel Suarez and Ross Chastain striving to elevate the team’s stature in the races, soon the team added a third entry, named ‘Project 91’. The idea behind the project is to attract international race car drivers and provide them with an opportunity to compete in the premier racing competition in the United States. Shane van Gisbergen is the product of this project and is amongst the few drivers whose journey will be closely followed by fans in the 2024 season.

As if this was not enough, Trackhouse Racing entered and embarked on another ambitious project. This time around, they took over control of the RNF Racing MotoGP team, thus branching out from the roots of stock-car racing to the highest class of motorcycle racing. Not to mention the onboarding of sponsors like Freeway, Wendy’s, Quaker Stake and GoPro to a relatively new team also speaks volumes about their vision and ambition.

With Feb 18 closing in, all eyes will be on the massive NASCAR weekend at the Daytona International Speedway. Further, fans will be eager to see Pitbull’s electrifying energy light up the arena.

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Pitbull is looking forward to performing at the Daytona International Speedway

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NASCAR has seen a ton of actors, singers and music bands grace the ‘Great American Race’ over the years. This time around they will have Grammy award-winning rapper, Pitbull taking over the pre-race show at the big weekend at Daytona International Speedway. Excited about his show, Mr. Worldwide said, “It’s an honor to once again to be a part of the Great American race, this time performing at the Daytona 500. So everyone start your engines, Get Ready and Dale.”

Counting on Pitbull to bring in the South Florida vibes and eclectic energy, Daytona International Speedway President Frank Kelleher said, “There’s no better way to get the energy flowing than with Pitbull performing our pre-race concert for the Daytona 500. Pitbull has continued to release major hits for over a decade and has shown tremendous longevity as an artist over the years. He’ll bring all the South Florida vibes and culture up here to put on quite the show for the 66th running of The Great American Race.”

It will be great to see Pitbull perform again in NASCAR. He also performed at the Busch Light Clash at the Coliseum before the race in Feb 2022, followed by Ice Cube at the midpoint. Before that, he served as Grand Marshall at Daytona 500 in 2021. Now he is back to kick off the new season.

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