Earlier, Kyle Larson teamed up with brother-in-law Brad Sweet for an ambitious project. Together, they founded the High Limit Racing Series, which is a sprint car racing championship. The fledgling series will enter into its second season in 2024 and is already attracting the who’s who of the dirt racing arena. This is a passion project for Larson because he is well-known for competing in different disciplines, particularly in dirt racing.

However, it is also worth mentioning that there is another top racing series that competes on dirt. This series is none other than Superstar Racing Experience, which is owned by Tony Stewart. The 3-time Cup Series champion is kind of a spiritual rival for Larson, due to their similar interests. To be precise, both drivers are well-known for competing in different racing disciplines and even succeeding.

What is High Limit Racing, and why is Kyle Larson so invested in it?

The SRX Series is a few years older than High Limit Racing, having been founded in 2021. As a result, the series will enter its fourth season in 2024. To say that Stewart’s series has gone from strength to strength would be an understatement. Since its debut, the series has attracted several big racing stars, particularly from NASCAR. Last season, there were multiple NASCAR drivers who competed in it. And some even bagged a win.

Now, Larson and Sweet’s series just wrapped their first season, but the hype is slowly building. The 2024 roster is steadily building and the series calendar has expanded to 60 races. Larson told Forbes, “Brad and I literally grew up in this sport and our passion for sprint car racing runs deep. The 2023 High Limit season went well, but we saw room for growth and more opportunities that were out there to make this division of racing stronger.”

The idea is for Larson’s series to deliver tight and highly entertaining races for the fans. In addition to that, they will also be raising the prize money purses to make the sport financially viable for drivers and teams. He was also hopeful that the strategic partnership with FloSports would help garner more views. At the end of the day, Kyle Larson has the dirt racing community’s best interests in mind. The same can also be said for Tony Stewart with his series.

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Will High Limit Racing pose a threat to Superstar Racing Experience?

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Considering that both series compete on dirt surfaces, it isn’t hard to think so. However, Larson’s series deals with winged sprint cars, and Stewart’s series has specifically designed cars, which are all equal. Another difference between the two is that the High Limit Racing calendar is much longer. As mentioned before, the calendar has around 60 races, while the Superstar Racing Experience has just six races.

However, Tony Stewart has arguably marketed his series a lot better, with big racing stars gracing the tracks. Meanwhile, Larson and Brad Sweet have largely focused on the dirt car racing crowd. There are a few recognizable faces like Rico Abreu, Tanner Thorson, and NASCAR stars Alex Bowman and Kasey Kahne. Of course, Kyle Larson could not help but compete as well, and he was even the inaugural champion.

In 2023, the series had 11 races, and it generated more than 8.5 million views with the help of FloRacing. Meanwhile, the series earned more than 142 million views across all branded platforms. Now the 2024 campaign will kick off in February at the East Bay Raceway Park in Tampa, Florida. What could potentially spark a rivalry with Tony Stewart is the fact that Larson and Sweet acquired his All-Star Race of Champions. Both championships were combined into what the High Limit Racing series is today.

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