Amid Massive Blows to His Business Ventures, Can Kyle Busch Stay Focused on His 2024 Campaign

In the past few weeks, Kyle Busch has been hit by bad news and more bad news. It all started when Busch’s Truck Series team was sold to Spire Motorsports for their own Truck Series operation. This was a team that gifted Busch two Truck Series titles and a 100 race wins. Naturally, it would have been a knife to the heart to let the organization go. And if that wasn’t enough, Kyle Busch’s Rowdy Energy drink brand also announced plans to cease operations.

As it happened, a number of complaints began flowing in about the drinks. However, Busch revealed that that was not the biggest motivator. According to him, they had already been considering shutting down the operation in April and May last year. The lawsuits only came in after that in December. Around that time, he and the company were trying to clear the rest of their stock. He also confirmed that they would deal with the lawsuits.

Why was Kyle Busch forced to shut down Rowdy Energy?

Speaking of Rowdy Energy, it was founded back in 2019 and had a good run, but Busch had no choice but to shut it down. As reported by Bob Pockrass, Busch said, “Similar to KBM and Rowdy Manufacturing, and stuff like that. Those companies were obviously sold. But Rowdy Energy just kind of shut down and closed shop. Unfortunately, it just didn’t work out.”

“We didn’t get the re-buys and the resales of everything to be able to keep it on the shelves. And so it wasn’t worth putting good money to bad and we made the business decision to let it go. I hate it. I wanted that to really work and be something. I heard all about Rowdy Nation telling me how great it was and how much they enjoyed it.”

But with a glimmer of hope, he said, “You never know. Maybe we’ll try something else down the road.”

Of course, the decision was not an easy one to take, but it had to be done. Last month, a notice was filed regarding a law violation in California. The accuser was the Environmental Research Center located in San Diego. The notice alleged that certain varieties of Rowdy Energy beverages contained high levels of lead and mercury. Those contaminants were reportedly in violation of California’s Proposition 65.

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Will all of this bad news be a distraction?

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Admittedly, one would not blame Busch for being side-tracked. After all, KBM and Rowdy Energy were both of his pet projects. Being forced to sell one and shut down the other would have been supremely painful. However, he is a strong driver and has proven himself to be highly capable on the racetrack. If anything else, the closure of these two projects will ensure that his Cup Series career has his undivided attention.

Who knows, maybe that third Cup Series title could be on the way. Only this time, it could be his first for Richard Childress Racing. Additionally, it isn’t like he cannot bring back Kyle Busch Motorsports if he wanted to. If he performed well enough in 2024, it would put Richard Childress in a good enough mood to possibly approve of restarting the project.

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Currently, the #8 driver is hard at work, preparing for the new season. With the absence of KBM and Rowdy Energy, Busch’s schedule would have opened up. And now, in his words, he would be able to devote more time to head to the RCR workshop and work alongside crew chief Randall Burnett as well as other employees. Hopefully, it could result in him mounting a stronger challenge for the 2024 Cup Series title, as opposed to last year.