New Orleans Saints’ Alvin Kamara Set to Headline NASCAR’s Block Party – All the Deets Behind Iconic Co-Branded Merch Launch

When the off-season rolls around, NASCAR drivers like Denny Hamlin become total couch potatoes, glued to NFL games. It’s like they can’t get enough! But guess what? The feeling’s mutual. Alvin Kamara of the New Orleans Saints is so into NASCAR that, back in June 2021, he even joined them to help boost their game. 

And he’s not just cheering from the sidelines. He’s out there, making a splash. The evidence is that he recently rolled up to the Superdome in this super cool NASCAR-style car, right before the Saints went head-to-head with the Panthers. Also, he’s teamed up with NASCAR to drop some amazing merch for the block party after the game.

The NFL meets NASCAR in style

NASCAR just tweeted out the hot news. Alvin Kamara, their go-to NFL guy, has launched this awesome line of hoodies, tees, and jackets. The sports duo is gearing up for this big block party event, and it’s all the rage on Twitter. They’re even giving away these cool Kamara hero cards! The tweet posted by NASCAR read, “.@NASCAR today launched a co-branded merch collaboration with the @Saints’ Alvin Kamara and they’re holding a block party event tonight @SneakerPolitics in New Orleans where tees/hoodies will be sold plus giveaways of @A_Kamara6 hero cards.”

But Alvin Kamara is not just walking the talk. He showed up to Sunday’s game in a custom NASCAR sports car, decked out with his race team’s logo. He was even wearing one of his new jackets. His dive into NASCAR isn’t out of the blue, though. It’s all thanks to his buddy Bubba Wallace, who’s been big on pushing for racial justice in NASCAR. Remember when NASCAR banned the Confederate flag and Bubba Wallace drove that “Black Lives Matter” car? That’s when Alvin Kamara got into it.

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With Taysom Hill out injured, Alvin Kamara would most likely be hoping to bring some of that NASCAR speed to the football field. Even though he had a bit of a rough patch with the NFL over some Vegas nightclub drama, he’s bouncing back big time. Also, it’s not just Kamara repping NASCAR at the game. The 2023 Xfinity Champ was also there, sharing a cool moment with him before the big showdown.

Cole Custer swaps the track for the sidelines

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Winning a championship sure has its perks. Take Cole Custer, the 2023 Xfinity series champ. He’s taking a break from racing to catch some NFL action from the sidelines, watching the Saints and Panthers go at it, which might be a whole different vibe from his usual racing scene.

Custer’s not flying solo, though. He’s hanging out with Alvin Kamara, and they even snapped a photo together. While everyone’s usually hyped about the Cup Series, bagging the Xfinity title has its sweet rewards, like front-row seats to NFL games.

Alvin Kamara was in his element, totally owning the field. Fun fact: a lot of NASCAR drivers root for the Panthers since they’re like the hometown team in North Carolina. Furthermore, Custer was seen rocking one of Kamara’s NASCAR hoodies. It’s pretty cool to see a NASCAR champ chilling at an NFL game, just like any other fan.

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