NASCAR’s Mexico Series’ First LA Coliseum Rodeo Christened As 50-Yo Fast Food Chain Joins As Title Sponsor

Over two decades ago, in 2004, the NASCAR Mexico Series was birthed, and in just three years since its commencement, it became the first series to be authorized by NASCAR on an international level. However, as the 2015 season concluded, the series witnessed suspension as the organizers supposedly saw hosting the Formula 1 Grand Prix as more lucrative. Nevertheless, the series returned full-time from 2017 onwards.

But that’s not all, as, once again, the NASCAR Mexico Series has clinched an unprecedented feat and earned a title sponsor from a renowned Mexican business ahead of the Busch Light Clash at the L. A. Coliseum in February 2024. The NASCAR Mexico Series race will precede the season-opening exhibition featuring NASCAR Cup Series stars, the third-annual Busch Light Clash.

NASCAR Mexico Series’ historic feat on Californian soil

The NASCAR Mexico Series will host their exhibition race with King Taco as their title sponsor at the LA Memorial Coliseum, and the event will be known as King Taco La Batalla en El Coliseo, which translates to King Taco The Battle at the Coliseum. It will be the first time that a Mexico Series race will hold its operations on the Californian tracks. NASCAR reporter Bob Pockrass took to ‘X’ to share details about the same.

According to Speedway Digest, NASCAR senior vice president of racing development and strategy, Ben Kennedy expressed his excitement about the new title sponsor and what it could bring to the sport and said, “King Taco is the ultimate representative of the rich, Mexican heritage found throughout Southern California.”

“We’re thrilled to collaborate with such a local restaurant chain to help showcase the electrifying racing of the NASCAR Mexico Series at the Coliseum,” the vice president added.

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However, amidst these exciting turn of events, fans couldn’t help but grow confusion over its streaming.

All you need to know about the LA Coliseum race

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The news of intermingling the NASCAR Mexico Series and NASCAR Cup Series at the Los Angeles Memorial Coliseum enthralled the racing community. With the highly anticipated race just months away, here are all the details to get you started:

While the tickets to the exhibition race will start from $49.50 as per ticketmaster.com, it also features exciting offers which include 2 tickets for a steal of $99. NASCAR has also doubled down on offers for students who will have a chance to grab tickets for the iconic races for $40 only.

NASCAR also shared travel directives for the venue. Fans booking cab-hailing services like Uber and Lyft can set their pickup and drop-off locations just north of Exposition Park on S. Vermont Avenue between Exposition and W. 36th Place, which is a short walk from the Gate 19 entrance. Metro users have been suggested to connect to the Metro E Line and exit Expo Park/USC, or take the Metro J Line and exit 37th St/USC. For RV users, oceanfront parking can be availed at Dockweiler Beach, which is 15 miles from the Coliseum. Notably, 118 full hook-up spots and 20 dry spots can be booked starting 90 days in advance.

Apart from that, fans can also enjoy the races from the comfort of their homes as NASCAR on FOX is set to broadcast the Busch Light Clash. The Mexico Series race will be viewable on Fox Sports 3 in Mexico and on Claro Sports and D Motors channel on DirecTV.

As per lacolisuem.com, race attendees will have a chance to upgrade to NASCAR Pre-Race Party, which will include track walk access and exclusive on-track photo opportunities besides brunch, cocktails, musical entertainment and even surprise guest appearances!

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In NASCAR’s bid to grow the sport across the masses, this step aims to blend the series from different demographic regions thus, increasing the thrill and intensity of the races and providing a bigger roster of drivers to look out for. Do you think, amid NASCAR’s recent controversial moves, this step could lead to a sense of pleasure among the community?