Along with the massive silly season updates and money maneuvers in NASCAR, fans have an interesting proposition at hand with the organization joining hands with the iconic apparel brand ’47. Ahead of the official commencement of the 2024 season, the news about NASCAR’s new tie-up spread like wildfire on the internet, getting fans into a frenzy, with many of the netizens scrounging for more updates.

The excitement reached a new height when fans took the tweet and shared it on Reddit to start a fascinating banter about the sport and its merchandise, with some deeming it unwearable outside the race track and others waiting for the exclusive line-up to hit the market.

’47 collaboration has the NASCAR community on the edge of their seats

Amidst the hype around the upcoming season, with the NASCAR world witnessing massive moves like Spire Motorsports‘ ambitious expansion plans, buying in Kyle Busch‘s Truck Series team, and Shane Van Gisbergen’s NASCAR entry, another piece of news has hit the shores, and its ripple effects are profound. Hyping up their 2024 season and upping the ante is NASCAR’s major collaboration with Boston-based sporting-based ’47 brand.

The 77-year-old brand already has clients like MLB, NBA, NHL, NFL, National Rugby League, etc. in their pocket, and NASCAR’s collaboration adds one more to the list of clientele while giving the community a tie-up they always wanted. Posts started popping up on Twitter with the caption, “Coming soon.” 

With both American brands coming together, fans will most certainly be the winners of this collaboration, as their long-lasting demand for better-quality NASCAR merchandise will now be fulfilled in the most exciting fashion, readily available to anyone just a click away.

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Redditers jump the gun as they discuss the iconic collaboration 

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While there have been individual merchandise and apparel available to fans, with drivers and teams driving down their haulers for the fandom to pick up their favorite souvenirs and apparel, there haven’t been many catchy designs or drool-worthy merchandise that would keep the fans waiting just to get their hands on it.

Instead, NASCAR accessories were always just wearable for a race day at the track, according to one fan who said just that as he pointed out, “Thank god. For a sport so badass the merchandise really is pretty bad. A good 60% of the merch is almost unwearable anywhere but a race.” While he went on to voice more about his suggestions, others, just like him, were delighted to hear about the massive tie-up.

“‘47 is a nice alternative to New Era for those who don’t want to spend crazy amounts of money for hats. They’re also usually nice and simple design-wise. I’m sure I’ll pick a couple of these up,” said one user thrilled to get one of the exclusive hats from ’47’s special range, while another user mentioned the hats’ versatility.

“47 brand hats are just as expensive, I am def interested in the designs though. they are nice hats. New Era only really does fit well. a 47 brand NASCAR snap would be a good summer hat.” Whereas another fan was glad to hear the news, “I’m just glad we can have both.”

“Holy shit finally. I can never find a New Era hat that fits right. ’47 is the best hat brand out there. I’m ready to buy a 23XI Cleanup yesterday.” 

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While NASCAR merchandise is not yet available on the site, the organization and the brand will certainly update the upcoming collection as soon as it is available online.