Ford powerhouse Stewart-Haas Racing is on its path, embracing radical changes as Tony Stewart and Co. gear up for 2024. After a rather dismal show in 2023 with none of its drivers in the victory lane, the four-car team has now welcomed two new drivers into the garage and is looking to make the most of their upcoming season as the boss man himself revealed the driving force of his team: relentlessness and passion.

Not just driver changes, Stewart-Haas Racing is also welcoming a new look, following Michael Jordan-Denny Hamlin-owned 23XI Racing‘s footsteps, probably promising an updated look with a logo refresh.

Talk of the town: Stewart-Haas Racing and its cosmetic update

During the final week of November 2023, a rumor started spreading in the NASCAR nation like wildfire. The talk of the town was 23XI Racing’s logo refresh. Owned by the iconic Michael Jordan, fans scrounged the internet for more updates until the team pulled off the veils, unveiling its new improved “aerodynamic” logo ahead of its highly anticipated 2024 campaign.

Unlike the two-car Toyota camp, Stewart Haas Racing did not have a smooth sail in 2023. Instead, they had to send off their veteran champion, Kevin Harvick, with a sad note, unable to deliver the goods at the right time as the 2014 Cup Series champion hung up his gloves without a win in his final season. While one team was successful in getting both of its drivers into the playoffs, Stewart’s team did not have the same luck. Only Harvick made it past the regular season, and that too only to get his chance written off in the first eliminator in Bristol.

But as we roll into an auspicious new year, Stewart Haas Racing is taking notes from Jordan’s team, following in their footsteps, and making a slight tweak to their aesthetic. To add more to the suspense, the team even shared a short 18-second video that essentially teases fans about its new look. Interestingly, an ardent fan replied to the team’s “X” post, probably revealing its new look as Stewart and his men are making major strides in 2024 relentlessly.

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But does this mean a new look or a logo update? Probably yes. With the boss man making it clear, stating the core fundamental values of his team, and welcoming Josh Berry and Noah Gragson into the team, this might be a status symbol that signifies the team’s “relentlessness” and its new outlook for 2024.

“Forward Together” is 23XI Racing’s new aesthetic

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In such a short span of 4 years, 23XI Racing has grown out of its shell, captivating a fanbase unlike any other. Ever since its inception in 2020, with the 2021 season being its first, the Jordan-Hamlin-partnered team has always pushed itself beyond the limit, just like when it got both of the drivers past the regular season despite its #23 driver, Bubba Wallace, receiving early setbacks.

“Speed in motion, sleek, and aerodynamic” were the words used to describe its new look when the team unveiled the updated logo, symbolizing a fresh start in 2024. The quirky short edit has both the NBA great and his business partner Hamlin in it, highlighting its 4-year pedigree and its obsession for perfection as two sides of the coin, with the new logo unveiled in the end.

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“Speed in motion. Our newly designed sleek, aerodynamic logo pays homage to our heritage and looks to the future as we continue to grow and evolve,” read the caption as the team showcased its new look for 2024.