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via Imago

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Ever since the inception of NASCAR, one family has been at the forefront of development. In 1947, it was Bill France Sr. who held talks with other drivers, mechanics, and engineers in the Ebony Bar at the Streamline Hotel in Daytona Beach, Florida. Only a year later, NASCAR was officially formed. Through the course of the following decades, Bill France Sr led the sport that was formed to give ‘moonshiners’ a new life into one of America’s most beloved motorsport spectacles.

That being said, it could very well be the same founding family that puts the final nail in the coffin. As animosity continues to grow between the team owners and NASCAR officials over charter negotiations, recent developments make insiders believe that the France family’s growing need for involvement could now end up hampering the sport’s future.

The permanency of charters poses a serious threat to the France family’s power

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It’s no secret that NASCAR has been in major turmoil over the charter negotiations. Despite granting Kyle Larson the waiver for missing the Coca-Cola 600, officials are yet to satisfy team owners concerned about the charter agreement. As things stand, 36 charters owned by 15 teams are set to expire at the end of the season. With no new agreement in place, team owners tried using the opportunity to make a case for permanency.

However, the France family does not seem to budge. In a recent article by Jenna Fryer for AP News, the insider highlighted that most teams are “more unhappy than ever” with the latest NASCAR charter proposal. According to Fryer, the biggest complaint teams have is that the new offer still does not include the permanency of charters. But that’s not all. The new provision also includes a provision for the founding family to purchase their own charters.

In Eric Estepp’s latest video, the YouTube insider highlighted the ripple effects of the France family’s growing desire to own charters. Estepp also elaborated on a fellow insider’s thoughts, “In Ryan McGee’s article, he included this short line, “Jim France has repeatedly told teams they must accept the seven-year charter terms because as they say he has said to them: ‘We can only support you as long as we are being supported”

According to Estepp, this roughly translates to one harsh reality; NASCAR can only function for as long as media companies continue to funnel in huge investments. Denny Hamlin responded to Jim France’s blunt statement on X by stating that permanent charters wouldn’t cost anything, but Estepp believes it would cost NASCAR dearly for one major reason.

The insider shared, “Permanent charters cost NASCAR leverage. That would be a big step toward NASCAR becoming like many other stick and ball sports leagues. Where the commissioner effectively works for the different team owners, Jim France, and the France family, they don’t want to for anyone. They’ve had the final say over anything stock car racing for 76 years!”

If teams are given permanent charters, it could put the France family’s position as the ultimate decision-maker into jeopardy. After all, with higher stakes for team owners, their say in the business operations will also likely increase. This, according to Estepp, is the primary reason for the France family’s reluctance surrounding a permanent charter solution.

Estepp concluded, “The France family refuses to give up any power, to the point that now it almost sounds like they’re trying to actively grab even more power. I worry that could be the sport’s downfall. The France family is being this aggressive because they smell blood in the water, and the coalition of race teams is fractured.”

Although the France family evidently wants to not just hold onto their existing power, but further expand it with their ability to purchase charters, many believe team owners like Hendrick and Joe Gibbs just will not budge. Unfortunately, that may not be the case.

NASCAR teams might have no option but to cave in

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It’s no secret or major revelation that NASCAR teams require a better value proposition to truly stay invested in the sport. Apart from demanding a bigger cut (45%) from the new media rights deal, teams have also hinted at the prospect of leaving NASCAR to form their own nationwide series if the agreements go awry. Unfortunately, this idea just isn’t feasible.

Eric Estepp shared insights into what binds NASCAR teams to the France family, and thereby the sport itself. He shared, “NASCAR is not the same without Hendrick, Joe Gibbs, and Penske, ratings would take a big hit. TV networks, sponsors would be pissed, they would have to rebuild. But at the same time, it’s unrealistic to think that the teams could go off and build their own successful national racing series.:

According to Estepp, the biggest hurdle standing in the way of NASCAR teams making their own series is the France Family’s ownership of the most iconic Ovals in America. Estepp shared, “Sure you’d have some star power, but NASCAR is not gonna let you race at Daytona, or Talladega, or Martinsville, or shoot, maybe even Bowman Gray.”

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Just look back to the SRX series founded by veterans Ray Evernham and Tony Stewart, which wasn’t able to sustain itself for a full-time schedule despite a broadcasting deal with CBS and ESPN. Reflecting on this, Estepp believes that the France Family and NASCAR teams have a codependent relationship; “It’s a tough landscape out there. So both sides need each other.”

At the end of the day, the situation between team owners and the France family is certainly not going any single party’s direction. But with the amount of power that the family already holds in the sport, do owners like Denny Hamlin really have an option?