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via Imago

via Imago

NASCAR has been involved in a tussle with some teams of the sport for quite some time now. It’s the new media deal and its revenue split that have been causing the majority of the problems between the organizers and the team owners. Recently, journalist Adam Stern shared a tweet with an article highlighting the details of the feud.

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As per the article from Stern, NASCAR teams, through the Race Team Alliance, have expressed dissatisfaction with their revenue share. Since the 2008 recession, NASCAR teams have struggled to secure sponsorship deals, leading to a decline in the sport’s performance indicators. This dissatisfaction with the league revenue brought the teams together, leading to the formation of the Race Team Alliance in 2014.

Michael Jordan and Curtis Polk back the RTA

The alliance, consisting of 16 teams that field 36 cars in the Cup Series, has greater insight into NASCAR’s finances since the sport’s sanctioning body went private in 2019 and released sensitive financial information to the teams.

They now believe they deserve a larger share of the revenue as they claim that NASCAR’s assets make up 93% of the sport’s value, while their assets account for only 7%.

Moreover, Michael Jordan and Curtis Polk, who invested in the sport through 23XI Racing, also support this view. In 2023, teams are expected to receive around $201 million in TV money and $210 million in 2024. According to comments from NASCAR, teams believe the next media cycle will result in increased revenue for the league.

Read More: Michael Jordan–Jeff Gordon Led Alliance Issues $18 Million Ultimatum to NASCAR; Threaten New Series in Case of Rejection

During negotiations, Polk has compared NASCAR’s revenue splits to those in other sports, such as the NBA. Teams and drivers believe they should be compensated higher for their contributions to the sport.

Fans criticize NASCAR over the revenue split dispute

Taking a look at the overall picture, fans soon chimed in with their ideas and thoughts surrounding NASCAR.

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Furthermore, according to Stern, Jim France and the old guard, including Hendrick, Penske, and Gibbs, may hold the key to resolving the revenue split negotiations between NASCAR and its teams.

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Although the split is one of two negotiations faced by NASCAR this year, it is seen as the more challenging one. On the other hand, NASCAR feels confident in its negotiations with media companies due to the sport’s stability in viewership, finishing the 2022 Cup Series season with an average of 3.04 million viewers, a 4% increase from the previous year.

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