Sponsors are often what keep sports teams afloat. From Football to NASCAR, all use sponsors to have enough money to sustain the team through the season. Companies pay teams money to have their brand visible on the cars and jumpsuits of drivers in NASCAR. This brings fans’ eyes to the sponsors of brands that they might find an interest in. However, NASCAR has a new sponsor that doesn’t want to fund a team, but its fans instead.

Liquid Death has recently become the official Iced Tea partner for NASCAR and instead of putting their money into a team, they decided to make it available for fans. This was recently announced on X with an interesting video showing what their plans are. As a NASCAR fan, this is the one chance to get an official sponsor, and here is how you can sign up.

Liquid Death offers fans a sponsorship

NASCAR fans are used to seeing cars that are decked up with liveries. It’s not unfair to want something similar on their personal ride, too. Liquid Death is giving fans a chance to get in on the action and all they need to do is follow the instructions the brand has put out. In a promotional video on X, Liquid Death explained the terms to get sponsored by the brand. How to do that is by uploading a video of drinking a Liquid Death Iced Tea can in under 18 seconds in front of their car and hashtagging it with #liquiddeathprodriver.

3 lucky fans with impressive entries will receive a $30,000 sponsorship, which will come with all-you-can-drink Liquid Death for a year. One added benefit of this sponsorship is that fans can do something that official NASCAR drivers cannot do: take their thirst hearse to the store.

By getting sponsored by Liquid Death, fans can take their cars with livery out to the road and drive around town. No better way of letting others know that you are a NASCAR fan than being sponsored by their official partner.

What’s more, fans will have their pictures in custom merchandise, which only adds to their being a super fan. Liquid Death is a quickly growing brand and is worth $1.4 billion as of today, and missing out on such an opportunity is not something a fan would want to do.

More details on LD becoming the official Iced Tea partner for NASCAR

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Unlike most energy drink sponsors, Liquid Death wants to promote its healthy beverage to NASCAR fans. The name might be unconventional for a healthy drink, but that’s what adds to its appeal. The brand’s collaboration with NASCAR started at the Talladega weekend, where a “thirst hearse” was giving out flavored cans of the drink to fans.

NASCAR’s Senior Vice President, Jeff Wohlschlaeger, commented on the new partnership, saying, “Liquid Death is a healthy beverage brand that not only produces high-quality iced tea but also looks to bring death to plastic bottles by using humor and entertainment.”

Explaining why they chose Liquid Death as a partner, Wohlschlaeger explained, “With so many synergies between our companies, this partnership is a perfect fit. We’re thrilled to have them on board.”

Adding to Wohlschlaeger’s statement, Ryan Heuser, the Senior VP of the beverage brand, came forward to talk about their first official sponsorship. Heuser said, “We’re thrilled to be bringing our infinitely recyclable, ice-cold cans of Liquid Death to the extremely passionate NASCAR fanbase. “

With a new sponsor, NASCAR just got more fun for fans. So, will you be the one to land the $30,000 beverage sponsor? Let us know if you have submitted your entries in the comments section below.