NASCAR Insider Unravels Kyle Larson’s Empathetic Mindset Behind High Limit Racing’s Charter Creation

Kyle Larson‘s High Limit Racing has been a hot topic of discussion in the NASCAR this year. Now, the 2024 edition of the competition aims to revolutionize sprint car racing and become a lucrative platform for NASCAR drivers. We know this, as the competition has decided to tread on the path of having charters. The goal for the series owner Kyle Larson is to create a fully functioning system by 2026.

The major motivation behind adapting this system is to shift some of the revenue towards the team owners. Speaking on The Money Lap Live podcast, renowned journalist Adam Stern revealed High Limit Racing’s initiative to give back to the team owners. Disclosing his conversation with High Limit partner FloSports’ co-founder Mark Floreani, Stern elaborates on the perks of the revised system and how it could be rewarding.

FloSports co-founder reveals the approach to High Limit’s charter system goals

Kyle Larson, and his brother-in-law, and five-time World of Outlaws champion Brad Sweet plan to grant charters to the top five teams in 2024. The top five teams of 2025, who do not own a chartered spot, will receive a charter in 2026. The goal is to become a charter-based tourney by 2026 and continue on the path of NASCAR.

Adam Stern has an idea of what could have led to this decision from High Limit. Revealing his insights, he said, “When we spoke with FloSports co-founder Mark Floreani, FloSports is back in the High Limit Series. I asked what did you know about the charter system, the concept of it that had you guys agree to move forward with it for high limit. And he said lot of people in Sprint Car racing just break even or lose money and not a lot of them are profitable.”

“In his opinion, that means it’s more just a passion project, and that doesn’t necessarily set the business up for long-term success.“

The primary goal of High Limit Racing is to give more value to team owners, just like NASCAR. It will also introduce larger prize money, awarding $5 million to its drivers in 2024. Floreani is a part of the High Limit board and has shared deeper insights into the plan.

“In his mind, creating this charter system where even if a team has a down year and they don’t have a lot of sponsorship, or they don’t do well in the points fund, they’ll still have this asset that hopefully will be of good value,“ continued Stern.

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Stern feels Kyle Larson wants to give High Limit teams more imperative

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Kyle Larson’s brainchild has been growing rapidly. High Limit has also added the Midweek Money Series, an inter-series championship, making it 60 races in a calendar year. On that note, chartered teams will also receive a major part of the streaming revenue.

FloSports is a minority investor in the series and owns the streaming rights. Fifty percent of the streaming revenue will be distributed among teams concerning performance criteria. “They are kind of following NASCAR in the sense of the way that they’re going to do it is they’re going to give these out for free, zero dollars to the teams that have earned them,” disclosed Adam Stern.

Citing the example of BJ Mcleod Motorsports, who sold their charter to Spire Motorsports for $40 million recently, Stern reiterated that teams are not allowed to lease charters and have to compete in all races to retain their charters.

“NASCAR teams that have charters from when they first got them back in 2016 got those for zero dollars, and now they can trade them for close to $40 million.” The Hendrick Motorsports driver would hope this will motivate more teams to participate in High Limit Racing.

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