It’s officially less than a week to go for Netflix’s NASCAR: Full Speed premiere and we couldn’t be more excited! Speaking of excitement though, and the buzz on social media platforms will quickly let you in on just how much the community is looking forward to the docuseries with Dale Earnhardt Jr as one of the executive producers.

After getting hilarious insights from Junior into what the show is all about, from exposing Denny Hamlin‘s cooking skills to covering Ross Chastain and Noah Gragson’s altercation, it’s evident that the NASCAR community’s expectations should be met fairly well. However, since the purpose of the show is not just to bring the hype to motorsport fans but also to bring in new audiences worldwide, NASCAR is taking marketing very seriously.

So while we are yet to know a lot about what the five-episode series will entail, it’s safe to say that things are looking pretty good for the show’s premiere after taking a look at the marketing. As for fan reception, Netflix and NASCAR seem to have hit it out of the park in that department too.

Immediately, the comments section began filling up with NASCAR fans commending the sport for sparing no expense to promote the docuseries of the sport we all love. A user kicked things off by stating, “ok but this is actually f***ing sick. reminds me of the era i grew up in (2000s) when y’all were promoting the sport like this in all the cities & destinations.” 

While one fan was basking in nostalgia, others were excited for what was to come. “Heck yeah. NASCAR getting some big time coverage. Should be awesome and drive some new fans in,” a user added. And looking at the campaign, others were equally delighted, “W marketing. This promotion is AMAZING! So glad NASCAR is promoting this the way it should be.” 

Even veteran insiders like Jeff Gluck were thrilled, “Glad to see this promotion. Hope the series finds an audience beyond our little world. I’ll have a review coming Tuesday.” And even though a few tried to rain on NASCAR’s parade, other users immediately stepped in; “If you’re not excited about the sport being promoted this way, you’re indeed NOT a true fan. This is amazing for the sport!”

Even across the pond, fans from all over the world were excited to welcome the sport to newer audiences as this user aptly summed up the campaign and its motive. They stated, “Got a small audience over here in 🇬🇧 but will definitely grow if it captures the DTS effect. F1 grew massively, even over here after the first few seasons of DTS released. No reason why NASCAR won’t either, other than leaving out the ‘they only turn left’ crowd anyway!”

It’s safe to say NASCAR’s campaign through New York and Los Angeles has been a hit with the community. But only time will tell if it will bring in newer fans as well.