Motorsport production is one of the most complex broadcasting in the sports industry. With hundreds of data points to monitor, multiple moving subjects spread across the field, live-action visuals to review, and precise timing measured in thousandths of a second required to execute major decisions, the stakes couldn’t be higher. Consequently, this complexity demands state-of-the-art technology. And who better than this giant to take on the challenge?

Now, Samsung, the $249 billion global tech giant, has risen to the challenge. Having already showcased its expertise with the Las Vegas Grand Prix in Formula 1, Samsung is now turning its attention to NASCAR.

In a landmark multi-year partnership, Samsung has joined forces with NASCAR to introduce cutting-edge technology into its race-day operations. Specifically, this collaboration focuses on NASCAR’s newly launched remote race control room, located in its 58,000-square-foot production facility in Concord, North Carolina.

At the heart of this control room lies Samsung’s ‘The Wall’, a 32-foot-wide and nine-foot-high digital display that boasts unparalleled pixel density and exceptional clarity. This advanced LED screen enables officials to review real-time video, audio, and data from the track, ensuring precise and fair decisions on penalties and race standings.

David Phelps, Head of the Display Division at Samsung Electronics America, emphasized the transformative potential of this partnership. He stated: “Our indoor LED displays and monitors will help NASCAR fuel a new era of race-day precision from the first lap to the final stretch. With superior visuals and real-time data, officials will experience unmatched clarity and insight into every moment of each race.”

Notably, the new system supports up to 24 officials, who can monitor feeds from 200 cameras, driver audio, and race data simultaneously. This enhanced infrastructure is expected to significantly improve the speed and accuracy of race calls, addressing long-standing concerns about controversial officiating in NASCAR.

Steve Stum, NASCAR’s Vice President of Operations and Technical Production, also highlighted the importance of the partnership: “Remote Race Control will give NASCAR officials unparalleled views of more than 200 camera angles with multiple data points from every car that were previously not available.” This detailed integration ensures that every angle, whether from onboard cameras or Pit Road Officiating (PRO) systems, is accessible. Stum’s remark again highlights how NASCAR can now deliver faster and more accurate competition calls, reinforcing the sport’s commitment to fairness.

Samsung’s broader influence in sports and its impact on NASCAR

Samsung’s involvement in sports technology is far from new. The company has already played a key role in the Las Vegas Grand Prix, where it supplied digital displays that enhanced the fan experience and made race-day operations smoother. Samsung has integrated its solutions into various arenas and stadiums worldwide, delivering ultra-high-definition jumbo-trons for the NFL, NBA, soccer, and many more sports.

In NASCAR, this partnership comes at a critical point. Over the years, the sport has faced widespread criticism for its controversial penalties and officiating errors, including inconsistent restart zone violations and pit road fiascos. To address these issues, Samsung’s advanced monitors, including the 49-inch Odyssey G9 and the 27-inch ViewFinity S6, will provide officials with clear access to real-time data. This innovation aims to reduce human error and ensure fairer outcomes.

By combining live feeds with telemetry data and video playback, NASCAR’s officiating team will have the tools to make decisions with comprehensive evidence. As a result, this partnership marks a significant step forward in an era where the integrity of officiating is under intense scrutiny. Beyond officiating, Samsung’s technology is poised to elevate the fan experience as well. With clear visuals and real-time data displayed in fan zones, viewers both at the track and at home will undoubtedly feel even more connected to the action.

As NASCAR enters the 2025 season, starting with the Cook Out Clash at Bowman Gray Stadium, this partnership marks a new step into the future of motorsports. Given Samsung’s impressive track record in sports and its proven expertise in delivering cutting-edge technology, it is undoubtedly just the beginning of a transformative era for NASCAR.