
USA Today via Reuters
Apr 3, 2022; Richmond, Virginia, USA; NASCAR Cup Series driver Kyle Busch (18) waves to fans in the stands prior to the Toyota Owners 400 at Richmond International Raceway. Mandatory Credit: Amber Searls-USA TODAY Sports

USA Today via Reuters
Apr 3, 2022; Richmond, Virginia, USA; NASCAR Cup Series driver Kyle Busch (18) waves to fans in the stands prior to the Toyota Owners 400 at Richmond International Raceway. Mandatory Credit: Amber Searls-USA TODAY Sports
For a while, one of the big ongoing stories is the future of Kyle Busch. This has cropped up because of the impending departure of M&M’s from NASCAR and Joe Gibbs Racing. Earlier at the New Hampshire Motor Speedway, Joe Gibbs spoke about the Kyle Busch scenario. He acknowledged that it is difficult to get things done, but they are working hard. However, he was surprised that the process is taking so long.
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In response to that, many fans pinned the blame on Kyle Busch for the delay. For them, a large part of the issue is with the 2-time Cup Series champion’s attitude.
Fans acknowledged that Busch is hugely marketable and incredibly talented. However, some insisted that they would think twice about signing on as his sponsor because he tends to criticize the team a lot.
Others agreed, suggesting that if it had been anyone else, then the deal would have been struck long ago.
Kyle Busch is marketable. He’s also extremely talented. With that said, he would be the last person I would sponsor in NASCAR. Continuously trashing your team is where it crosses the line for me. Rick Hendrick made a good choice firing him.
— Don Carty (@DC_outdoors_) July 18, 2022
I think if this is anyone but Kyle Busch this thing would have been locked up his attitude has a lot to do with it
— Ernie Brooks (@bigern4951) July 18, 2022
If Kyle would shut his smart ass mouth it might help
— Slg14 (@slg714) July 18, 2022
He can’t out race his bad attitude. No one wants to pay his huge salary to be the sponsor of an angry, aging “bad boy”. Time to go be the hauler driver for his kid or eat some humble pie.
— I haven’t thought about their experience 🧣 (@good2bgreene) July 18, 2022
Of course, as a former double champion, his wages will also be pretty high. Additionally, fans believe that no one will want to associate themselves with an ‘angry aging bad boy’.
Of course, some also defended Busch, saying that if his attitude was the problem, then M&M’s would have left long ago. Instead, they have stuck with him since 2008, with a partnership that is nearly 15 years.
What next for Kyle Busch in NASCAR?
For now, the #18 Joe Gibbs Racing driver will be torn between focusing on his Cup Series campaign and his immediate future. For obvious reasons, sponsors will want to associate themselves with a newly crowned champion, so that is one goal for him, to win the championship.
For those saying attitude a candy company aimed at marketing towards kids has sponsored him and his car since 08 and are not leaving because of him, and I would say he has sold a lot of M&M’s product. So if M&M’s car market him so can someone else.
— Camden Stewart (@Camden_Stewart) July 18, 2022
The fact that he’s “surprised” that it is so hard to find sponsorship for one of the worst attitudes in the sport says it all.
— james reddy (@jdogreddy) July 18, 2022
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Pretty sure his attitude is big factor
— Aneil (@realdealAneil) July 18, 2022
Hopefully, Kyle Busch should be able to finally put pen to paper and rope in a sponsor soon. Although people have called out his attitude, they did not deny that he more than makes up for it in his talent.
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WATCH THIS STORY: Can Kyle Busch Finally Clear His ‘Last Checkbox’ and Win the Daytona 500?
The driver has proven that he is capable of winning because he has recorded at least one win every year for 18 years.
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