NASCAR is all about skill, luck, and support. A driver having all three will surely rise through the steps to see success. However, some often struggle to achieve their dream. One of those drivers is Corey LaJoie. Former Spire Motorsports driver LaJoie’s NASCAR journey has been anything but ordinary. Known for his grit and determination, the 33-year-old driver has weathered countless highs and lows throughout his career.

However, as the 2025 season approaches, LaJoie has signed multiple contracts to keep himself in the NASCAR arena. The 33-year-old driver will look for redemption when he hits the Daytona International Speedway for the iconic Daytona 500 race this year. After years as a full-time Cup Series driver, Corey LaJoie is now embracing a part-time driving schedule with Rick Ware Racing.

Corey LaJoie embarks on a fresh journey

Just a week ahead of the 2025 NASCAR season, Rick Ware Racing has revealed that LaJoie will pilot the No. 01 Ford Mustang. He will try to qualify for the Daytona 500 race with the rebranded car. Notably, DuraMAX and Take 5 Oil Change will sponsor his open entry. LaJoie expressed excitement about the opportunity and his ongoing relationship with Rick Ware, stating, “Rick Ware is someone who makes things happen. He’s a great guy who has been a generous friend in helping me get this vision of Stacking Pennies Performance off the ground.”

This isn’t the first time LaJoie has adapted to a challenging situation. He entered the 2024 season with Spire Motorsports to drive the No.7 Chevrolet in his third season. However, a mid-season swap saw him traded from Spire Motorsports to Rick Ware Racing. The 33-year-old finished the last seven races of the season driving the No. 51 car.

While speaking with Fox Sports, he explained how he was fired from Spire and how he chose the No.1 car for his part-time journey. “7 was my favorite number growing up, right? I drove that one, flipped it over a couple of times, and got fired by it. But it was going to be 07—too much of a nod to the previous chapters of my life. So I was like, OK, what’s the brand? Stacking pennies. It’s not going to be tied to a race; it’ll be stacking pennies. Pretty simple. Value of a penny? 01. And it’s a cool-looking number,” LaJoie explained his numerology.

Notably, Corey LaJoie is a third-generation racer. While his grandfather Don LaJoie is a New England Auto Racing Hall of Fame inductee, his father Randy LaJoie was a two-time NASCAR Xfinity Series champion. He won the second-tier NASCAR series in 1996 and 1997 for BACE Motorsports. With racing in his DNA, Corey was destined for the racetracks.

LaJoie gained early experience in the ARCA Menards Series, earning three wins. His success caught the attention of NASCAR insiders. He sharpened his skills with starts in the Xfinity Series. In 2014, he made his NASCAR Cup Series debut. LaJoie became a full-time Cup driver in 2019 and has shown resilience despite limited resources.

Over 272 Cup starts, he has achieved four top 5 finishes and 11 top 10s, including an impressive fourth-place finish at the 2024 Daytona 500. As he enters the 2025 season as an open entry, he will need to battle out multiple drivers like Jimmie Johnson and Martin Truex Jr. to secure a race start at the iconic event. However, RWR and LaJoie will hope to make this opportunity count. Apart from the on-track action, LaJoie will also make his broadcasting debut in the upcoming season.

LaJoie set to embark on the broadcasting journey

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The 2025 season will see two new streaming platforms joining the broadcasting journey of NASCAR. This includes Amazon Prime Video, which will make its live racing debut with NASCAR. On their maiden journey, Corey LaJoie will make his highly anticipated debut as an analyst. He will join Amazon Prime in May 2025 for five races, beginning with the Coca-Cola 600 at Charlotte Motor Speedway.

Speaking about the opportunity, LaJoie said, “With the Amazon guys knocking on my door and I had fallen out of love with the sport a bit and became disenchanted with the sport, I was looking for ways to love it again. I’ve never not liked it; it’s kind of like a marriage. There are days where you don’t like each other, but you always love each other, and that’s how my last 16 months of my career have been.”

Notably, LaJoie’s transition into broadcasting didn’t surprise many. Known for his engaging personality, he has already cultivated a loyal following through his popular podcast, Stacking Pennies. The podcast, which explores the philosophy of achieving small wins, has become a hit within the NASCAR community. Now, LaJoie aims to bring the same energy and insight into the broadcast booth.