“We are excited to work with this best-in-class group of media companies to deliver the best of NASCAR racing and the excitement of live sports to our fans.” Those were the words of Brian Herbst, NASCAR’s senior vice president of media and productions, after signing a multi-brand media deal. The sport has always been about speed, strategy, and thrilling finishes. But in the modern era, entertainment goes beyond what happens on the track. Fans want more access, more control, and more ways to experience the action. NASCAR is ready to deliver.

The series recently announced a ground-breaking media deal. FOX Sports, NBC Sports, Amazon Prime Video, and TNT Sports will broadcast all 38 Cup Series races from 2025 to 2031. This deal ensures a seamless viewing experience across multiple platforms. But, NASCAR isn’t stopping there. The league is now taking inspiration from Formula 1, a series that has set the benchmark for fan engagement in motorsports.

Starting in 2025, NASCAR will introduce Driver Cams, giving fans exclusive in-car access to their favorite drivers. This feature will be available on NASCAR’s $104B partner brand, Max. Notably, this feature will allow viewers to choose from up to 40 different live feeds, each equipped with telemetry data like speed, RPM, gear selection, and lap stats. Fans will also be able to rewind, pause, and fast-forward through the footage—ensuring they never miss a key moment.

However, the best thing about this feature is Multiview streaming. The special feature will allow fans to watch four different driver feeds at once. TNT Sports and Max will provide two Multiview streams. One will feature pre-selected drivers. The other will be chosen through fan voting on social media. Fans can directly choose which drivers to follow in real time. For the EchoPark Automotive Grand Prix at Circuit of the Americas, organizers have selected four drivers for the Featured Multiview: Shane van Gisbergen, Christopher Bell, Tyler Reddick, and A.J. Allmendinger.

Fans will also get to vote on an additional set of four drivers for a Fan-Selected Multiview, making the experience interactive. Notably, Formula 1 has had a similar feature on F1TV Pro, allowing fans to follow their favorite drivers with multiple camera angles and live team radio. The ability to switch between perspectives and listen to live team communications has been a major draw for F1 fans. NASCAR is now adapting this concept, giving stock car racing enthusiasts the same level of immersive engagement.

While traditional broadcast coverage remains, these new digital options mark a shift in how NASCAR presents its races. The goal is clear: attract a younger, tech-savvy audience that demands more control over their viewing experience. This all has been possible after NASCAR’s shift from only cable TV media deals. In 2024, the sanctioning body signed a whopping $7.7 billion deal with Fox, NBC, Amazon Prime, and WB’s TNT. This partnership, starting in 2025 and running through 2031, aims to revolutionize how fans watch NASCAR, bringing new technology and exclusive streaming options.

Other F1 moves that had inspired NASCAR!

NASCAR’s latest innovation isn’t the first time it has borrowed from Formula 1’s playbook. In recent years, the sport has taken some serious steps that closely mirror F1’s long-standing traditions. One of these moves will hit the track in the 2025 season when NASCAR visits Mexico City in June. Notably, Formula 1 has built its brand on international competition, with races spanning continents from Europe to Asia to the Americas.

On the other hand, NASCAR has historically remained in the United States. That is changing. In 2025, NASCAR will take its Cup Series to Mexico City, marking the first point-paying international race in the modern era. The race will be held at the Autódromo Hermanos Rodríguez, a venue that has hosted F1 for years and is beloved by motorsport fans worldwide. The announcement thrilled Mexican driver Daniel Suárez, a former NASCAR Mexico Series champion. “This, for me, is like a dream. A real dream come true,” Suárez said.

The event is expected to draw a passionate crowd and could pave the way for more international races in the future. Notably, this is part of NASCAR’s bid to attract young audiences, for which it made an interesting shift in 2023. The sport made history by hosting its first-ever street race—the Chicago Street Course. This move was also a direct response to the rising popularity of street circuits in Formula 1.

Tracks like Monaco, Singapore, and Miami have become fan favorites in F1, offering dramatic racing against iconic urban backdrops. The Chicago Street Course proved to be a success, showcasing the adaptability of stock cars on narrow, challenging streets. It also gave NASCAR international stars like Shane van Gisbergen. By bringing races into city centers, NASCAR hopes to attract new audiences who might not otherwise travel to traditional speedways. With the latest broadcasting experiment, NASCAR aims to attract more viewers.