The competition in NASCAR is not just limited to the asphalt. Off the track, various factors add to the sport. Sponsorships are one such facet of the sport. Sponsorships are essential for all athletes. As one grows in stature, organizations try closing in to be a part of the success. Ty Gibbs is in such a phase right now.

A significant contributor to NASCAR racing has been Monster Energy. The energy drink company has been aiding the adrenaline rush of the sport as the naming sponsor of the Cup Series. The latest driver to join their ranks is the 2022 Xfinity champion, Ty Gibbs.  The Joe Gibbs Racing rookie drives the #54 Camry, which speeds in Monster’s signature green and black. But this has not gone down lightly with the fandom. Fans have failed to understand the motive behind roping him in.

Monster Energy is leaning toward more Ty Gibbs-centered ad campaigns

Earlier this year in February, Monster Energy made an announcement that saw them extend the deal with JGR. JGR announced that Ty Gibbs will be upgrading to the Cup Series and driving for the #54 team in 2023. Although it did not come as a surprise, looking at the young Gibbs’s achievements in the recent past.

In 2022, Ty was given a substitute role at 23XI Racing, subbing in for another Monster-sponsored driver, Kurt Busch. Having won the 2021 ARCA Menards Series, his growth curve has only stabilized as he continues to make waves. In his first full season at the top flight of NASCAR, he is also considered one of the leading candidates for the Rookie of the Year award—quite an achievement in his first stint in the Cup.

Not just this season, but Monster has stood behind Ty in his last two seasons and enjoy two consecutive championship wins as well. But from the fans perspective, things could have been better had there been his former teammate Kurt Busch instead.

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As the race day at Charlotte Motor Speedway inches closer, sponsors have begun their advertisements in preparation. With a host of stars like Kurt Busch, Hailey Deegan, and Tyler Reddick to choose from, Monster’s latest decision to go with Ty Gibbs has not gone down very well with fans.

However, some fans agree that more spotlight for younger stars like Gibbs is only deserving.  One such tweet was, “Finally. They need to market these guys.” 

With a pinch of nostalgia and bias, some simply set off on Gibbs.

“He looks like the 4th grader who just got pushed off the swing set and is about to tell the teacher.”

A fan from the Reddick faction was simply not impressed by the ad board and wrote, “boo where’s the Tyler Reddick marketing.” Fans of his former teammate Kurt Busch went on to reminisce about the days when Kurt was the face of Monster Energy in NASCAR.

“I will miss the Kurt Busch ones,” someone wrote.

It seems the sponsorship rivalries will be going on for a while. However, young and upcoming drivers like Ty definitely deserve some spotlight for rising up to the task every time.

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