Midget Champ Rico Abreu Cracks the Code on Drivers Sponsorship Crisis as He Lets Slip Genius Behind Race Funds

Racing is a money spinner; beyond talent and skill, money is another variable that plays a significant role in motorsports. Whether it be stock car racing, midget racing, or sprint car racing, sponsorships and commercials have become factors, especially for drivers climbing up the ranks from humble beginnings.

While most drivers struggle to find a solution to this, USAC Midget racing champion Rico Abreu has devised an ingenious strategy to fuel his racing aspirations through merchandising. The 31-year-old racing sensation has found a solution, making dough and utilizing his canine friend’s unique personality to dish out merchandise and souvenirs to power his racing career.

Rico Abreu and his ingenious plan open a new dimension of opportunity

31-year-old California-born dirt/sprint racing driver Rico Abreu is one of the most winning “outlaws” this year. The driver clinched six victories, which is three times his previous best this season, to become the only driver to secure multiple series victories this year. The racer even got a career-defining breakthrough, joining hands with Hendrick Motorsports sensation Kyle Larson to be a part of his promotion’s 2024 roster.

The 2014 USAC Midget racing champion is also an independent team owner and racer, not tied down in any manner. The driver has cracked the code to finance his racing career in the most ingenious way possible. Rolling out merchandise and goodies based on his dog buddy, Gus, Rico Abreu has found the cheat code to end his sponsorship woes.

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Speaking to the eccentric veteran, Kenny Wallace, the racer got candid about the whole idea. He said, “I just take a lot of pride in it and my ultimate goal is to fund my racing through merchandising and where leaps a sponsor like my family and they are able to invest that budget somewhere else so you know it’s just I look at merchandising as a form of interaction with fans and fans having that passion to buy items from race car drivers and support them as race car drivers and it’s important for me to be really personal about it and get creative in how you advertise things.”

He then revealed the love fans have for Gus, coming down to his trailer just to see his dog. “We built this platform now through our social media that Gus is, you know, this famous race track dog that now everybody comes to see, say hello, and he blows my mind at times just with his personality and how generous he is to the fans and doesn’t never really get tired or worn out by the fans and he just loves to sit up on the trailer and get petted and you know just stay there and chill and it’s really comforting to the race fans to approach an animal like that,” said the driver overflown by joy.

Abreu’s “3-year” High Limit Racing plan

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In a short period, Rico Abreu has certainly made a name for himself. And the driver has grand plans for 2024. On December 3rd, High Limit Racing co-owner Brad Sweet paid a visit to Abreu’s humble abode, where he had lunch with the racer, to discuss his proposition, inviting the racer over to his promotion.

Following their meeting, Rico Abreu revealed his plans to compete in the promotion, diving deep and expressing his plans to compete in the full 60-race High Limit Slate. According to Speed Sport, the driver opened up, saying, “Things have become so appealing for High Limit for me. Number one, my relationship with Brad and Kyle and their vision with the sport of sprint car racing and their long-term plan is extremely appealing to me.”

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Rico Abreu, who won 4 out of the 11 races in the inaugural High Limit Sprint Car Series, then went on to reveal his 3-year High Limit Racing plan. He said, “I look at this as a three-year plan for me. When you race for a title, you work to build towards that…You collect all the data you can the first season, minus those mistakes the second season, and then go for a championship the third season.” 

With the driver and Gus going over to High Limit Racing, things will shape up great for the driver and the promotion, bringing in more fans than ever.