Legacy Motor Club’s Massive Sponsor Deal Has Groundwork Laid Down by Joe Gibbs Racing Years Ago

NASCAR is struggling with sponsorships. Well, this may be true for most of the teams on the paddock but not for the Legacy Motor Club. Several teams have clinched the sponsorship for their cars, be it full-fledged or partial. But when it comes to securing big deals, Jimmie Johnson knows how, and he has precisely done that.

We aren’t talking about a handful of races sponsored by some backers. Johnson’s co-owned LMC has come to terms with a staggering $29.46 billion retail giant for a multi-year contract deal. However, way before LMC joined hands, Joe Gibbs Racing had already laid the foundation of the firm in NASCAR.

Legacy Motor Club connects with a top-notch billion-dollar sponsor

Not one, not two, but a whopping 38 races would be run with the backing of the billion-dollar retail magnate Dollar Tree/Family Dollar. In addition, the financier will take care of all the LMC drivers, Jimmie Johnson, Erik Jones, and John-Hunter Nemechek, throughout the season across multiple races.

Out of Jonhson’s six NASCAR Cup Series races this season, three will be backed by another sponsor, AdventHealth. The remaining three races, the Dover Motor Speedway on April 28, the Kansas Speedway on September 29, and the Las Vegas Motor Speedway on October 20 will be taken into account by Family Dollar.

Such a massive chunk of information wouldn’t be kept from the community for long. Xfinity Series driver Parker Kligerman took charge to unveil the news as he opened up about the deal on The Money Lap episode.

Kilgerman said, “Big sponsorship news this week. Dollar Tree and Family Dollar announced a partnership with Legacy Motor Club. But here’s the kicker, 38-race partnership, not on one car but across all three of their cars, so that’s Erik Jones, who’s a full-time competitor, John-Hunter Nemechek, who’s joining them this season as a full-time competitor, and then it’s Jimmie Johnson, who’ll be running a part-time schedule.”

However, it was probably the love for NASCAR that the billion-dollar giant’s CEO had, which dragged him back to the realm of stock car racing after parting ways with Joe Gibbs Racing in 2016. Shedding light on the CEO’s love and NASCAR resurrection, Kligerman said, “A little bit more facts as to how this came about. Rick Dreiling was the former CEO of Dollar General when they were in NASCAR, so maybe he had his experience with Dollar General, and now he runs the other Dollar conglomerate. He was like ‘We need to be back in NASCAR’ and made a big splash.”

Read More: After Personal Tragedy Shortened 2023 Season, Jimmie Johnson Returns to Cup Series With Daytona’s Official Healthcare Partner

With a rekindled interest in NASCAR, Dollar Tree, with the high-octane spirit of LMC, aims to clinch new heights. But their expedition in NASCAR tracks back decades ago with Joe Gibbs Racing.

Joe Gibbs Racing cemented the billion-dollar sponsor’s place in NASCAR decades ago

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The relationship between JGR drivers and Dollar Tree kicked off in 2008. This is when the conglomerate took charge, primarily sponsoring Denny Hamlin of the then-Todd Braun team in the Xfinity Series. Since then, the company has strengthened its bond as it kept on increasing the money poured in year after year.

Their partnership clinched new heights in 2012. Dollar Tree announced their sponsorship extension, for the sixth time back-to-back, taking care of #20 Toyota piloted by Matt Kenseth. But that came to an end soon. As the 2016 NASCAR Sprint Cup Series calendar neared its conclusion, Dollar Tree retracted from its will to further back JGR, let alone any team in NASCAR, and exited the stock car racing scene.

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With coming back of the age-old and cash-rich sponsor, gathering funds won’t be a problem for the next three seasons. LMC could focus on their core operation; prepping up the car, the team, the driver, and putting them to work.