Kyle Larson Unmasks True ‘Money’ Motive Behind His High Limit Racing Series’ Midweek Runs

Just a few days ago, High Limit Racing Series, owned by Kyle Larson, dropped the bombshell about their 2024 lineup. True to their word, they’ve kicked things up a notch, boosting the series to a staggering 60 races, a giant leap from the previous 11. This racing extravaganza will blaze across 36 tracks sprinkled over 19 diverse states. They’ve also upped the ante with a whopping $4 million purse, raising the stakes and the excitement.

In a move mirroring their 2023 season, High Limit Racing is bringing back the Midweek Money Series as part of the national tour. The segment alone dangles a tempting $100,000 total point fund, making it a siren call for competitors. Kyle Larson recently shed light on the Midweek Money Series and its importance in unpacking the financial drive that fuels the teams and drivers to push the envelope and compete with gusto.

Kyle Larson gives his take on the midweek money bonanza

Kyle Larson has the inside scoop on why the Midweek Money series is a game-changer for teams. It’s not just about the thrill of the race; it’s the sweet sound of the cash register that’s music to their ears. Brad Sweet, co-owner of High Limit Racing, is revving up to chase his first championship title with the Kasey Kahne Racing NAPA No. 49 team.

Larson, who snagged the Midweek series crown last October, is juggling a few plates himself. He’s eyeing select high-limit events while gunning for a NASCAR Cup Series trophy and dreaming of an Indy 500 win in 2024. According to Kyle Larson, the Midweek Series is no small potatoes. With a $20,000 prize pot, it’s a hefty carrot dangling in front of the teams, keeping their engines running hot through the series.

Larson puts it plain and simple: “For me, that’s simple. I can’t really race on weekends or many weekends, so midweek stuff is more opportunity for me to race. But I think the biggest thing of the midweek thing is that it’s tough. When teams are going from racetrack to racetrack, but then have four days off, the pain for all those hotel costs and all that, having a midweek event in between that kind of helps them earn money to make the week make a little bit more sense and gives their team members and employees something to do to go to race and try and make it a little bit easier to get up and down the road.”

The Eldora Speedway is gearing up for a double dose of high-limit racing action with a two-day midweek event in July and a comeback in September for the 4-Crown Nationals. Meanwhile, Eagle (Neb.) Raceway is set to host the Midweek Money Series’ largest purse at the Eagle Nationals. High Limit Racing is also syncing up with NASCAR for two special events: one at Texas Motor Speedway in April and another near Kansas Speedway at Lakeside Speedway in May.

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Last season’s 11-race run saw High Limit content rack up over 8.5 million views, with FloRacing’s motorsports coverage zooming to over 142 million views across all platforms. With racing bigwigs like Kasey Kahne, Justin Peck, and Jacob Allen joining the fray, those numbers are expected to hit the stratosphere this season.

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The High Limit Series is spreading its wings and heading to the West Coast in 2024 with the Gold Cup Race of Champions at Silver Dollar Speedway in Chico, California, and the Skagit Nationals at Skagit Speedway in Burlington, Washington. The series is stirring up excitement with a strategic alliance, announced on November 8, with FAST on Dirt, an Ohio-based 410-winged sprint car powerhouse. The dynamic duo is set to keep the legendary Ohio Sprint Speedweek roaring into 2024 and beyond.

This could be music to the ears of newcomers like Justin Peck, a sprint car driver, who is going to join Kyle Larson. He’s the latest speed demon to throw his hat into the ring for a full season. Peck will be behind the wheel of the No. 13 Busch Motorsports beast, revving through all 60 races.

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And let’s not forget Kasey Kahne, who’s joining the full-time fray in the High Limit Racing series. For Kahne, this is a homecoming of sorts. He’s no stranger to burning rubber and taking names at tracks like Atomic Speedway, Eagle Raceway, Eldora Speedway, Grays Harbor Raceway, Lernerville Speedway, and Skagit Speedway, a familiar face in the High Limit Racing series. The former Cup Series hotshot has already left his mark, nabbing a P6 finish at Grandview Speedway earlier this year. Another ace joining the lineup is Jacob Allen, ready to turn heads and burn rubber.