USA Today via Reuters
June 20, Lebanon, TN, USA; NASCAR Cup Series driver Kyle Larson (5) celebrates with a burnout after winning the NASCAR Cup Series Ally 400 race at the Nashville Superspeedway in Lebanon, Tenn., Sunday, June 20, 2021. Mandatory Credit: Josie Norris-USA TODAY Sports
USA Today via Reuters
June 20, Lebanon, TN, USA; NASCAR Cup Series driver Kyle Larson (5) celebrates with a burnout after winning the NASCAR Cup Series Ally 400 race at the Nashville Superspeedway in Lebanon, Tenn., Sunday, June 20, 2021. Mandatory Credit: Josie Norris-USA TODAY Sports
Recently, another puzzle piece depicting the 2022 Cup Series grid fell into place. As it turns out, Hendrick Motorsports and Kyle Larson will continue their association until the 2023 season. In addition to that, the outfit is going to sponsor Larson in non-NASCAR events as well. This will be a godsend because the California native is a huge dirt racing aficionado.
“When we perform on the track on Sunday, we can feel the impact on Monday,” said team owner Rick Hendrick.
“With the chance to plan for the next two years, the program is only going to help Hendrick Automotive Group sell more cars, book more service appointments and ultimately do more business. It will also allow our company to recruit talented people and support our internal recognition and incentive programs. The more we followed the data, the easier the decision became. We are seeing clear results.”
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Kyle Larson is thrilled to stay on with Hendrick Motorsports
As part of the deal, HendrickCars.com will take on the role of Larson’s primary sponsor in 10 Cup Series races this season. Acknowledging that he is driving for the best team in NASCAR, Larson confessed that he was more than happy to extend his Hendrick Motorsports contract.
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USA Today via Reuters
Jun 20, 2021; Nashville, Tennessee, USA; NASCAR Cup Series driver Kyle Larson (5) passes the start finish line during the Ally 400 at Nashville Superspeedway. Mandatory Credit: Christopher Hanewinckel-USA TODAY Sports
Furthermore, he is happy that his contribution to the team is boosting off-track business. Larson declared that the outfit welcomed him with open arms and made him feel like part of the team. In his first season with the team, he performed exceptionally well, with four wins this season.
“It’s been a big year for Kyle,” Hendrick continued. “His talent inside the race car has been on full display, and he’s doing amazing things through his foundation and with our partners. I’m proud of his hard work and look forward to having him on our team for many years to come.”
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Now on the back of the new contract, Larson will be looking forward to the rest of the 2021 season, starting with the Cup Seris race at the New Hampshire Motor Speedway this weekend.
READ MORE: Kyle Larson Breaks Another Record in his Dream NASCAR Cup Run
