High Limit Racing, the upstart sprint car series co-founded by NASCAR star Kyle Larson, is coming off a strong debut season and already looking ahead to its potential future in the sport. Larson recently shared that a merger with the established World of Outlaws series is a possibility—though not something imminent. “That’s at least a topic we’ve talked about,” Larson said. “Hopefully, whatever happens, will be for the betterment of the sport.”
High Limit, launched in 2024 by Larson, sprint car champion Brad Sweet, and FloSports, carved out its place in the sprint car world by showcasing high-level racing across different regions. Sweet, who also claimed the series championship, emphasized the ability for both leagues to coexist, saying, “This year showed you could have two different leagues competing without oversaturating markets.”
The inaugural season proved successful, with FloRacing reporting an average of 100,000 viewers per event and 2.5 million aggregate viewers for the year. Two High Limit races ranked among FloRacing’s Top 10 most-watched events of 2024. Backed by title sponsor Kubota, the series aims to professionalize sprint car racing with innovations like earlier event end times and a charter system for teams.
High Limit’s momentum continues into 2025 with a 61-race schedule across 36 U.S. tracks and its first international event in Australia. Larson and Sweet remain focused on growing the sport, not replacing the World of Outlaws. As Larson put it, “Fans could see how passionate we were, how great our shows ran, and how exciting our racing was—and those are the biggest elements to pleasing people.”
This is a developing story.
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Debate
Could High Limit Racing's success signal a new era in sprint car racing, or is it just hype?