Kyle Larson’s Business Rival Unveils World of Outlaws’ Vast Catalog That Upholds the Passion for Dirt Racing

As the owner of the High Limit Racing sprint car series, Kyle Larson is going against a heavyweight in World of Outlaws as a competitor. But the former Cup Series champion has a long way to go before he creates a dirt car racing ecosystem that the World Racing Group has created over the years. On a recent episode of the Business of Motorsports podcast series with Kelley Earnhardt Miller, CEO Brian Carter spoke about how dirt racing, even at the lower levels, helps make the Outlaws the spectacle that it is today.

Motorsports would be incomplete without its competitions at the grassroots level and the same is true for both NASCAR and the World of Outlaws. In the podcast episode, host Kelley Earnhardt Miller spoke about how she and Dale Earnhardt Jr were passionate about stock car racing at the grassroots level with Late Model stock car racing and the sort. The same is true for sprint car racing.

World of Outlaws CEO stresses the importance of their 15 other touring series

It turns out that the World Racing Group owns as many as 15 touring series apart from the World of Outlaws, including competitions like DIRTcar and the Super Dirt Car Series. Speaking about what it takes to make Outlaws the big success that it is, Brian Carter said that the success of the smaller competitions has a big role. After all, motorsports in the States is a lot about having a strong community and raising awareness about the structure of sprint car racing has been a major goal of the World Racing Group CEO.

“It’s been an interesting journey. We own DIRTcar and we own Super Dirt Car series. We have 15 touring series, people don’t understand all that. We sanction a couple hundred weekly tracks across the country to provide some stability and normalcy for them so really it has been this amazing awareness campaign. People are aware of the World of Outlaws but they don’t understand what it takes to make the World of Outlaws successful is this ecosystem of dirt racing that has to survive on a weekly basis and thrive. We can only be as good as the tracks and the racing community,” the CEO shared.

The World of Outlaws will go to the Kennedale Speedway Park in Texas on March 8 for the Cowtown Classic. Brian Carter received a big boost earlier this year when NoS signed a new multi-year contract extension with the sprint car racing competition. In today’s competitive world, it will be important for WoO to keep its product at the highest level, especially with High Limit Racing rising fast. But, as far as Carter is concerned, there’s not much to worry about.

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WoO boss confident despite Kyle Larson’s big competition

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As a motorsports series boss, one wants to beat all kinds of competition and not just in sprint car racing. It has been a while since something like High Limit Racing has come out that genuinely feels like a legitimate competitor. But, according to Carter, competition is not something they have not seen before and the sport has shown signs of growth of late.

“We’re growing at a remarkable rate, but it’s nice, steady, incremental growth. We’ve stuck to our roots. We try to keep it pure. I know I’m biased, but I just think dirt track racing is more compelling (than pavement racing). We haven’t changed the rulebook much, and we’ve maintained a very stable environment for us the last 15 years. In the past, it was billed as ‘death-defying.’ I don’t believe it’s death-defying any longer, but it is still dangerous…we’re going to make it as safe as we can, so we can enjoy this sport for a long time to come,” he had said as per Autoweek.

It will be intriguing to see both World of Outlaws and Kyle Larson’s High Limit Racing go up against each other in the 2024 season. There is potential for both competitions to be epic now that they will have to outdo the other however they can. Which series will you be following more this year?

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