For nearly a decade, Kyle Busch and his wife, Samantha, have dedicated themselves to helping families struggling with infertility through their Bundle of Joy initiative. The organization has provided financial assistance to police officers, firefighters, and public school teachers who lack insurance coverage for in vitro fertilization (IVF), a costly process that can reach up to $20,000 per cycle with no guarantee of success.

However, during their latest charity round, Samantha Busch was struck by a heartbreaking realization. Now, she is on a mission to change that, expanding her advocacy beyond the Bundle of Joy Fund and directly into policy reform.

Samantha Busch takes a stand for veterans struggling with infertility

Speaking passionately in a recent video, Samantha Busch shared how an interaction with three military families opened her eyes to the severe lack of reproductive health coverage for service members. She realized that military personnel and veterans, those who risk their lives for the country, often receive little to no assistance when facing infertility.

“We had a current Air Force pilot, a gentleman who served two deployments in Afghanistan, and another who was in the Coast Guard for 10 years,” Busch noted. “One of these three families had some coverage, but they’ve been on a 16-month VA waitlist,” she complained.

These stories deeply moved her, leading her to take immediate action. “I have really felt that it had been placed on my heart to do something even more about it, above and beyond the Bundle of Joy Fund,” Busch stated. “I have been non-stop networking, getting people’s numbers, making numerous calls. My goal is to, at the state level, figure out how we can get insurance coverage for our state employees. Then, at the federal level, I want to understand exactly what coverage the military and veterans have.”

Busch passionately argues that while infertility is classified as a disease, financial barriers prevent many military families from seeking treatment. “The one thing infertility discriminates with currently is your income,” she emphasized. “Many families can’t even begin to save for it.” 

With her relentless advocacy, Busch hopes to push for policy changes that provide financial support to active-duty service members and veterans facing infertility.

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Samantha’s own struggles with infertility

Samantha Busch’s dedication to helping others stems from her personal experiences with infertility. She and Kyle struggled for years to conceive, ultimately turning to IVF to welcome their son, Brexton, in 2015. Their journey was filled with heartbreak, loss, and uncertainty, making her deeply empathetic toward those facing similar struggles.

The 37-year-old stated how she used to take birth control at 15 for irregular periods, which had long-term effects. “So true went on BC (Birth control) at 15 for irregular periods and spent my mid 20’s-30’s battling infertility, PCOS, and more,” she once wrote.

Samantha and Kyle Busch’s first child, Brexton, was born in 2015. Samantha had previously opened up about wanting to expand her family, but despite multiple IVF attempts and embryo transfers, they couldn’t conceive a baby. However, a ray of hope came their way when they successfully had their second child, Lennix, via surrogacy. Years of such constant struggles have made Samantha a huge advocate for IVF. That prompted the Buschs to have a nonprofit initiative called “Bundle of Joy” which helps struggling couples with IVF funds.

As she continues her fight to push for better insurance coverage and government policies, Busch is proving that her true calling extends far beyond her social media influence. Her passion project is more than charity, it’s a mission to give back to those who have sacrificed everything.