Earlier this year, Walmart, one of the largest corporations in the world with an estimated net worth of over $400 billion, announced their comeback to NASCAR with a partnership with 23XI Racing and Bubba Wallace. However, what stands out about this partnership is that it is mostly focused on off-track activities for now and there won’t be any on-track representation of the brand on any of 23XI’s racecars.
Having said that, Walmart may have found another representative from NASCAR apart from Wallace in Samantha Busch, the wife of Kyle Busch.
Samantha Busch gives a shoutout to Walmart
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In a recent Instagram story, Busch gave a shoutout to Walmart along with a text on the story that read, “From the other day, ok @walmart way to step up your kids clothes game. Not an ad just literally in love. Will show you my haul.”
Busch claimed she went to Walmart in her downtime and realized that “Walmart now has the cutest little girl clothes.” “I’m just overwhelmed,” she said upon looking at the clothes and their prices.
She also posted a couple of stories about her new found love affair with Walmart’s clothes. In one of them she showed all the clothes she bought for her daughter Lennix Busch, and in the other story, she is posing with her daughter in her new fit.
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Even though the partnership between Walmart and 23XI is currently limited to off track activities, Steve Lauletta, the President of the Michael Jordan-Denny Hamlin owned NASCAR team claimed, as per Sports Business Journal, ‘it is not out of the question that the relationship could grow to that in time.’
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But for this season, Bubba Wallace will make appearances at Walmarts based on the location of the races throughout the year, promoting the corporation’s mobile wellness clinic.
“I hope (this deal) says a lot about the innovative approach we’re taking toward partnerships and the fact that we’re focused on making a difference as much off the track as we are focused on winning on it,” Lauletta said about their partnership with Walmart. “We’re thrilled Walmart is going to be part of those efforts and hopefully there will be a way (to co-promote with other sponsors) like a Dr Pepper at Walmart.”
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“We’re trying to bring partners together as much as possible.”