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USA Today via Reuters

USA Today via Reuters

For the next round of the NASCAR Cup Series season, Kyle Busch is running a brand new livery, yet again. This time around, the M&Ms logo is back on the car for the race at the Atlanta Motor Speedway. However, the candy brand is advertising specialised messages and a chance to win Busch merchandise.

Apparently, there are 28 different M&M’s messages packs available in US stores. Aside from the various unique messages per pack, there is a complementary Spotify playlist to match the theme. Even Kyle Busch’s Toyota has the image of an M&Ms pack with a special message and a code for the Spotify playlist.

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Admittedly, Kyle Busch has a bit of a mountain to climb ahead of him. This is because he is starting in 19th place, near the edge of the top 20. Nevertheless, the 35-year-old cannot lose hope, as anything can happen in a couple of hundred laps.

What lies ahead for Kyle Busch at the Atlanta Motor Speedway?

Truthfully speaking, Busch is certainly capable of winning at the race track. This is largely because he has won the Folds of Honor Quiktrip 500 in 2013, and the Quaker State 400 in 2008. Both of these events have taken place at the Atlanta Motor Speedway, so it is clear that the Joe Gibbs driver is more than capable of conquering this track.

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USA Today via Reuters

Of course, he is not going to have an easy time trying to reach Victory Lane. The likes of  Denny Hamlin and Martin Truex Jr will definitely be in the running to try and reach the checkered flag first. Aside from them, the Hendrick Motorsports quartet, the Penske trio and Kevin Harvick will be massive threats.

So, the big question is, can Kyle Busch make it a sixth different winner? Or will it be someone else? Or will the streak finally break?

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Only time will tell on Sunday night when the 2021 Folds of Honor Quiktrip 500 kicks off.

READ MORE: Denny Hamlin and Martin Truex Jr Up Front: Starting Line-up for NASCAR Cup Series Atlanta Race