Kyle Busch Going All In as He Continues to Strengthen Richard Childress Racing With Another Sponsor for 2024

Kyle Busch seems to be on fire for Richard Childress Racing in 2024 and the NASCAR Cup Series season has not even begun. The driver of the #8 car bagged two substantial sponsorship deals earlier this year with Cheddar’s Scratch Kitchen and Rebel Bourbon but it seems like he isn’t done yet. Nothing has been confirmed but as per a reliable NASCAR insider, Rowdy is on the verge of bagging yet another big sponsorship deal for the team.

The driver of the #8 went all out when he starred in the video announcing Rebel Bourbon as one of RCR’s partners. It’s safe to say that his resume and years of experience in the sport are an easy draw as far as companies are concerned. Several have flocked to team up with Rowdy and at this rate, he might get even more partners on board.

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It is still all speculation but according to eminent NASCAR journalist Jordan Bianchi, the #8 RCR team is all set to sign Zone Nicotine Pouches for the 2024 season. This was speculated by some fans on Reddit long before Bianchi shared the update. Apparently, the company’s logo was already on Rowdy’s back-bumper when they did the shoot for Rebel Bourbon. Whether that was intentionally done or a mistake is unclear.

“Hearing Kyle Busch and Richard Childress Racing has a new anchor partner for the No. 8 team, with Zone Nicotine Pouches joining for the 2024 season,” Bianchi wrote on X on Wednesday. Someone of his caliber sharing the update means that there could be substance behind the speculation. What’s left to be seen is when the actual announcement takes place.

A few days ago, Richard Childress Racing announced that they had signed a deal with Global Industrial, a Fortune 1000 company that will serve as a primary sponsor for the two-time Cup Series champion in 2024. They will be sponsoring Austin Hill’s #21 car in the 2024 NASCAR Xfinity Series as well.

This comes after several other companies have announced their partnerships with the #8 team. On that foot, Childress must be absolutely delighted and looking forward to the new season with his star driver Kyle Busch. RCR President Torrey Galida also expressed his satisfaction with the Global Industrial signing.

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The team executive said in a statement that he was excited to see the company partner up with Austin Hill after a near-successful run in the NASCAR Xfinity Series. He also expressed his satisfaction that Rowdy, one of the greatest drivers of the modern era, will finally be joining the Global Industrial family.

“We are grateful for our partnership with Global Industrial to continue on a path of growth and to welcome them into the Cup Series. Witnessing Austin win two races last season in their primary scheme and seeing the excitement of their associates and customers in victory lane was a great way to cap off year two of the program. Global Industrial has done an excellent job of utilizing Austin for employee events and as a spokesperson at their national trade show. 2024 should be even more exciting as Kyle joins the Global Industrial family,” Galida said.

The #8 team looks like it’s completely stacked in terms of sponsorships for the 2024 season. However, they will have to deliver on the track in order to keep these partners happy. How do you think Rowdy will perform this year in the Cup?

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