Know About Dale Earnhardt Jr and His Wife Amy’s Famous Vodka Business

Post his retirement from the NASCAR Cup Series in 2017, Dale Earnhardt Jr has indulged himself in multiple activities off the track. The two-time NASCAR Xfinity Series winner has been adventurous with the way he has opted to invest his earnings. It only got more interesting when he decided to join hands with one of the best moonshine-producing distilleries in one of his high-investment ventures.

Dale Earnhardt Jr’s partnership with Sugarlands Distilling

Dale Jr has always been a fan of vodka. Alongside that, during his racing days in the Cup Series, he was the face of the well-known brand Budweiser. However, he was approached by Sugarlands Distilling Co., most commonly known for its moonshine for a long-term project.

Speaking to Forbes last year, the 2 x Daytona 500 winner spoke about Sugarlands’ approach and the discussion that followed. He said, “They came into NASCAR around five years ago. We began conversations back then about how we could work together. I was really interested – in that point of my life – to do equity pieces instead of a PSA where they’d pay me a flat fee over the course of a year, two years or three years to just promote a brand.”

But the 48-year-old was keen to have ownership as he saw it as a long-term project. In fact, the majority of his current projects are focused on achieving long-term benefits. The reasoning behind this is so that it could help his children in the future.

With this in mind, on came the idea of launching the High Rock Vodka, an 88-proof spirit. The number was symbolic of Junior’s old car number, more frequently used in the second half of his illustrious career. However, what made this venture more special was the involvement of his wife, Amy Earnhardt.

From life partners to business partners – Amy Earnhardt Joins Husband Dale Jr’s vodka venture

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Having a supportive partner is surely a blessing. Dale Jr is lucky to have one such companion in Amy. Having been married since the 2016 New Year’s Eve, the couple has seen it all.

They have seen some great highs, they have survived a plane crash, they have watched their two beautiful children grow and most importantly, they have handled all the criticism being strong and united. However, Junior felt the need for Amy to have something of her own.

He even explained how her wife has nothing but immensely supportive of him. As per Forbes, Dale Jr said, “When we met, she put everything in her life on hold for almost a decade so I could keep racing. It was all about me and what I needed to do in the moment, and she was really patient. She gave up a lot of her professional pursuits. Over the last several years, we’ve had a lot of conversations about how she needs a purpose in her life in the professional stance.”

While he wasn’t wrong in thinking that, the venture with Sugarlands Distilling provided the perfect opportunity. Amy is now a partner with Junior in promoting their High Rock Vodka brand. It will be interesting to see how their partnership goes as the Earnhardt family plan to lay a mark outside the tracks. Their recent success might motivate them more. Additionally, they even have shared some special recipes to offer and entice the audience.

The couple’s favorite recipes with their famous High Rock Vodka

While there is no shortage of vodka lovers, there are different ways in which people go about consuming it. In order to promote their brand and stand out from their competition, Dale Jr and Amy have shared their favorite recipes that can bode well with the vodka they offer.

READ MORE – A Relationship Timeline of Dale Earnhardt Jr and His Wife

Amy’s favorite recipe, termed “Amy’s Lemon High” involves mixing the vodka with triple sec, lemon juice, and club soda. On the other hand, Junior’s favorite recipe is termed as “Dale Jr’s Screwdriver”. It is not a complex recipe as it involves the usage of freshly squeezed orange juice and soda water with some ice and, of course, vodka. Surely, these recipes have played their part in the couple’s recent business success.

Other business ventures Dale Earnhardt Jr. has invested in post-retirement

It is interesting how Dale Jr has managed to be involved in plenty of business ventures after his retirement. He co-owns the JR Motorsports team in the NASCAR Xfinity Series. Also, he is known to be very involved in their operations.

One of his most successful ventures involves starting Dirty Mo Media, a digital content firm. Over time, it has hosted a number of popular podcasts and has encouraged plenty of NASCAR entities to start their own. Interestingly, Denny Hamlin was one of those motivated by Dale Jr to start his own podcast “Actions Detrimental”

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Additionally, the former Hendrick Motorsports driver also owns a number of automobile dealerships and restaurants. Over time, Junior is only getting more innovative and diverse with his approach. It’ll be interesting to see what venture excites him next.