Kenny Wallace’s Longtime Partner Takes a Step Back as His “Big Sponsor” Announcement Keeps Fans Guessing

Even after retiring from NASCAR almost a decade ago, Kenny Wallace isn’t one to sit still. The 9-time Xfinity race winner is still tearing it up at a few dirt races. But what really fuels him these days? Talking about NASCAR. Whether it’s through his work as a sports analyst at Fox, his YouTube series ‘The Kenny Wallace Show’, or his super casual and candid ‘Coffee with Kenny’, Kenny is still living and breathing the sport.

We’ve all got our morning routines, right? For Kenny Wallace, it starts with brewing a cup of coffee, flipping the camera to selfie mode, and chatting about whatever’s going on in NASCAR—while holding his coffee mug in one hand, of course. Over 364 episodes later, his fans know that his cup is always in frame. It’s become a trademark of his show. And speaking of ‘Coffee with Kenny’—things are about to get interesting.

‘Coffee with Kenny’ is getting a sponsor

What’s unique about Wallace’s videos is his ability to hold up his coffee cup throughout the video in one hand and while recording himself with the other. And well, many people are concerned for his hand! Wallace said has been asked this many times, “Hey Wallace, what do you keep holding that cup up for that looks uncomfortable.” 

Truly Wallace is a marketing genius, while all this time we kept thinking “his hand must be hurting,” he was presenting a marketing venue for possible partners and he’s finally got one. Recently Wallace was on a cruise making the announcement, in his signature candid way. He said, “Happy Sunday morning everybody coffee with Kenny is back… So we going to keep this short and sweet, we’re back in Miami. We’re waiting to get off the ship. And tomorrow Monday when Coffee with Kenny fires up, this cup is going to have a sponsor on it.” Wallace said.

Even his mom was worried about his hands, but Wallace was doing that for a reason. The cup, which sometimes featured old photos of him or photos of his kids, is now going to have a sponsor. “Drove my mama nuts and I said mama I got a sponsor coming I’m teasing, I’m teasing. So tomorrow on Monday this coffee cup is going to have an awesome partnership friendship,” Wallace added.

Many people instant would have thought, “Jegs High Performance” who have been with him for 18 years now in his select dirt races, like recently finishing 9th at the Gateway Dirt Nationals. Jegs also sponsors his show on YouTube. According to Wallace, Jegs will stay on his YouTube channel, but the new sponsor will take its place on the dirt car and his Coffee with Kenny segment, Wallace said, “Jegs is still going to sponsor me but they’re going to come off the dirt car and they are going to stay on the Kenny Wallace YouTube show. So Jegs is still with us but we got a big sponsor big sponsor announcement tomorrow. And you tune in tomorrow on coffee with Kenny we got lots of things to announce tomorrow actually.”

Well, Wallace wanted to keep his fans guessing, so he did not reveal much but did give a few hints, “I’ve had a great product sponsor that’s the key for you all to guess. Yes, I’ve had a great product sponsor for a long time. And they are going to sponsor coffee with Kenny and they’re also going to sponsor the dirt car next year. I’m so excited ’cause it’s an awesome company.”

This has intrigued fans and the guessing game is on!

Fans guess the potential sponsor’s name for Kenny Wallace

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Well, his fans can’t wait till tomorrow and have put their guessing hats on. One fan strongly feels it should be a coffee brand on a coffee mug in a show that has coffee in it. The fan wrote, “Coffee with Kenny should have a coffee sponsor.” Well, but which one? Maybe ‘Eight O’Clock’ or maybe ‘Maxwell House.’

While both these are veteran brands, maybe Wallace is going with something new, one fan guessed, “Black Rifle Coffee With Kenny” a brand that’s been in the coffee business since 2014. But it seems like maybe Wallace might be a ‘Folgers’ fan. And a fan would love nothing more than them sponsoring the show. The fan wrote, “The best part of waking up is Folgers in your cup!” While all these are strong guesses, as all are product companies like the hint Wallace gave, this might not be the route to brainstorm.

Kenny’s wife, Kim Wallace, was also in the video, and when he asked her, “Are you excited? Do you know what it is?” She said, “Yeah I am. I do. It’s a pretty car.” So is it a car brand? Well, that is another strong possibility with the conversations on the show revolving around NASCAR. Maybe his old partner Ford is sponsoring him? For one eager fan, all these clues weren’t enough, and he wants more, “Just give us a hint; can’t wait😮”

As for some patient fans who can wait one day for the reveal, were amazed at Kenny Wallace’s amazing marketing skills and how he could sell an advertising space on his cup with conviction. The fan taking a sarcastic jibe at Wallace said, “Herman you should have been a car salesman.😂 Congrats on the new sponsor. “

Well, a change of profession for Wallace is unlikely now! But who do you think the sponsor is? Share your thoughts with us in the comments below.