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via Getty

via Getty

Breaking News: Cirkul, the innovative beverage company known for its unique flavor cartridges, is expanding its partnership with Kaulig Racing in the 2024 NASCAR Cup Series. They’re coming back as the primary sponsor for the No. 31 Chevrolet Camaro, steered by none other than Daniel Hemric, who was announced as the full-time driver of the No. 31 Chevy in September 2023. This year, Cirkul’s going big, sponsoring a whopping 19 races, really putting the pedal to the metal in their collaboration with Kaulig Racing.

The Hemric-Cirkul duo is set to make a splash at the Busch Lite Clash at the Coliseum on February 4, marking the start of their 2024 journey. Following the clash, they’re geared up to take on the iconic Daytona 500 at Daytona International Speedway – the 66th edition of this legendary race.

Cirkul and Daniel Hemric gear up for Cup Series adventure

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Hemric, who’s notched up a top-five and three top-10 finishes in the 2022 NXS season, is a big fan of Cirkul’s health benefits and the ease of their custom flavor system. The partnership between Cirkul and Kaulig Racing took off in the 2022 NASCAR Xfinity Series season, with Cirkul decking out Hemric’s No. 11 Chevrolet for 10 races.

They upped the ante in 2023, backing Hemric for 14 races in the NXS. Andy Gay, President and Co-Founder of Cirkul shared, “We are really excited to further amplify our partnership with Kaulig Racing.” He added, “We have really enjoyed the last two seasons and love seeing Cirkul bottles in everyone’s hands at the racetrack. We feel that making the jump with Daniel back to the Cup Series is the right move as we continue to grow our brand.”

Hemric is over the moon too about Cirkul joining him on his Cup Series comeback. “Having Cirkul alongside me and supporting me in my return to the Cup Series means the world. They have played a huge role in getting me where I am today, and it means a lot to me and the rest of our team to have partners who are as passionate as we are to compete at the top level of NASCAR.”

While Hemric reunites with his loyal sponsors for the new challenge, does not come without a small twist. He’s set to team up with the same spotter from his 2023 Xfinity Series run, as per Kaulig Racing’s latest spotter lineup reveal. However, It looks like they’re shaking things up a bit, adding a new dynamic to their already successful partnership.

 

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Kaulig Racing assigns former spotter to juggle double duty this year

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Shane Van Gisbergen is all set for his full-time NASCAR debut with the team this year. Amidst the talk of the spotter lineup announcement, we’ve learned that Daniel Hemric is moving up from the Xfinity to the Cup Series, and his trusty spotter, Frank Deiny Jr, is tagging along for the ride. But Deiny Jr is gearing up to be the eyes in the sky for not just one, but two drivers this season: Daniel Hemric and Shane Van Gisbergen.

Deiny, previously Allmendinger’s spotter, will be guiding Xfinity Series newbie and Chicago Street Course Cup Series champ Shane Van Gisbergen in the No. 97 Chevrolet. He’ll also be lending his expertise to Daniel Hemric’s No. 31 Chevy in the Cup Series.

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Meanwhile, Coleman Pressley, after his 2022 Cup Series championship win with Joey Logano at Team Penske, is set to team up again with AJ Allmendinger, spotting for the No. 16 Chevrolet in the Xfinity Series. On top of that, Joe White is on board to oversee spotting for Josh Williams in the No. 11 Chevrolet in the Xfinity Series, marking Williams’ first season with the team. White’s also set to man the spotters’ stand for the No. 16 Cup Series car, which Allmendinger will be driving in the Daytona 500 and a few other select races this season.