Joe Gibbs Racing’s Resounding Success Brings New Avenue for NASCAR Teams Looking for More Popularity

Joe Gibbs Racing’s Denny Hamlin is tearing it up in the 2024 season with a pair of wins under his belt. His first victory at the Clash at the Coliseum didn’t add any points to his tally, but it sure boosted his confidence, especially after undergoing shoulder surgery just a few months earlier. Then, he and Martin Truex Jr took the Bristol race by storm, leaving the rookie drivers trailing in their wake. But it’s not just on the track where they’re making waves. Off the track, their team is setting the digital pace too, encouraging other teams to step up their online game after hitting a major milestone on YouTube.

Joe Gibbs Racing becomes the first team in the history of NASCAR to lead digitally on YouTube

Joe Gibbs Racing has officially set the pace in the NASCAR digital arena by becoming the first team to hit the 100k subscriber mark on YouTube. With a library of 1.4k videos, they’ve zoomed past their rivals—Hendrick Motorsports, who’ve gathered a fan base of 43.5k subscribers with 1k videos, and Stewart-Haas Racing, who have 30.5k subscribers from 1.3k videos.

JGR’s latest video, just eight days ago, featured the JGR drivers turning samurais, slicing apples mid-air with swords. Things took a hilarious turn when Denny Hamlin ended up taking a hit of his own ‘apples,’ creating a bit of an awkward but funny moment. The gem was filmed back in January 2024 but made its grand debut on their YouTube channel on March 14th, 2024.

Joe Gibbs Racing is known for dropping entertaining content like this, mixing up their feed with lighthearted videos that have enticed their fans to subscribe to their channel. Recently, they put Denny Hamlin back in the limelight with another video on their Twitter account where the team couldn’t help but poke fun at him, keeping the laughs coming.

Gibbs’ team had a bit of fun at the expense of their ace driver Denny Hamlin

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Joe Gibbs Racing team dropped a video where Hamlin unveils ‘The Denny Hamlin Cycle’ on a tablet, which humorously outlines his season’s pattern:

Season starts -> Wins some races -> Stay super consistent all playoffs -> Become a real championship threat -> Fall short again

JGR captioned the post with, “So far the DH cycle is on track,” and Hamlin re-shared it, jokingly adding, “My own team trolling me. 🙈.” The playful jab got fans rallying around Hamlin, praising him for taking the good-natured teasing in good humor. Comments flooded in like, “Awesome that you can laugh at this,” “Gotta laugh at yourself sometimes lol,” “Honestly respect that you’re having fun with that,” and “Good you can laugh at it. Now let’s change it.”

Some fans showed solid faith in Hamlin breaking the mold this year, with remarks like, “This is the year that you get your championship don’t be another Mark Martin just do it! Toyota is on a roll this year so no excuses the Jorden brand and 7/11 is not going anywhere with Wallace, he just doesn’t have the talent to be a superstar very poor stats. MJ knows it,” and “Nope! This year you’re WINNING the championship!! A11 IN!!! 🏁.” A fan even poked fun at his frequent calls for more horsepower, suggesting, “Each box should say – More Horsepower.”

Another supporter was all in for 2024 being Hamlin’s year, saying, “Cute but not this year. It’s your year. No pressure.” So, do you reckon this is the season Denny Hamlin finally sheds the championship-less tag with Joe Gibbs Racing?

Read More: Denny Hamlin in Disagreements With Joe Gibbs Racing Over His Changed Ways After 19 Years