Joe Gibbs Involves “Poster Child” Christopher Bell in Taking a Subtle Dig at Kyle Busch: “Knows How to Treat Sponsors”

Reality be what it may be, on the surface, to an outsider, the reason why Kyle Busch had to leave Joe Gibbs Racing was because of the lack of a sponsor. His longtime sponsor Mars Inc. announced their coming departure from the sport earlier this season.

And as a result, JGR simply couldn’t find Busch a fitting sponsor.

Now, although the driver’s financial demands (at the start) did play a role in this failed sponsor quest, Busch’s personality too could’ve been a factor in signing a big enough brand to support the #18 driver.

With that said, when the two-time Cup champion’s current teammate, Christopher Bell, recently penned a new long-term deal with JGR, one of the things that Coach Gibbs said, could be now interpreted as a subtle dig at his soon-to-be former driver.

“If you want a poster child for someone that knows how to treat sponsors, it’s Christopher Bell, honestly,” Gibbs said.

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Joe Gibbs emphasizes how hard he worked to keep Kyle Busch

In a recent interview, Joe Gibbs opened up on the efforts his team put in to keep Kyle Busch at JGR post the 2022 season. The legendary team owner also made a point that Busch will certainly pose a threat to them as well as other teams, such is his talent.

“I just think we worked hard trying to get everything done there. We couldn’t. I think he’s found a home, and I’ll be willing to bet he’s going to be after it next year, and he’s going to want to win a bunch of races,” Gibbs said.

Gibbs revealed that he did talk to his #18 driver, emphasizing that he is really “pulling for him” and his family.

“The rest of his racing career – this guy is going to win a bunch. We know that. He’s a great competitor,” he added.

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