“It’s a Great Tool for Me”- Toni Breidinger Asserts Social Media’s Boon in Her Road to Fame

One of NASCAR’s rising female superstars is Toni Breidinger. Her profile boasts her achievements in NASCAR and a deal with fashion giant Victoria’s Secret and Hot Wheels. Breidinger’s spurt of growth in the sport has been phenomenal. After an impressive season in the ARCA Menards Series, where she had 4 top-five finishes, teams have been looking at the resources she brings.

In a recent interview with Females in Motorsport, the Venturini Motorsports driver professed the role of social media in her meteoric rise. The 24-year-old asserts that social media promotion has been one of the things she has always loved to be a part of, and it has been instrumental to her partnerships and sponsorships in NASCAR.

Toni Breidinger sheds light on how instrumental social media has been for her

Toni Breidinger is one of the most sensational female prospects in motorsports. While fellow NASCAR driver Hailie Deegan has also gone from strength to strength and now finds herself in an Xfinity Series car, Toni plans on doing the same. Having already been among the globally talked about fashion icons, she has used social media platforms to the best of their abilities.

“I’ve always loved social media, but I definitely do think it’s a great tool for me to use to help, you know, attract a fanbase, representation, and sponsors,” claimed Breidinger. “I mean, I love it, and it’s something that I’ve always enjoyed doing, but I do think it’s a big part of how I’ve got my sponsors. I think even just growing my fanbase I feel like I’ve been able to reach such a large audience and diverse audience so I love it. Obviously, there’s some bad sides of social media, but I feel like I’m on it constantly, so yeah.”

Her off-screen engagements and racing have made her an invaluable asset for any team. The same success boosted her to a Truck Series debut this season. Racing for Tricon Garage, she ended up in P15 in her first race in a national tourney.

However, despite her popularity and demand, she is still not a full-time NASCAR driver. Speaking about her passion for racing, she denies using her abilities on the track to garner more fans and sponsorships.

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Breidinger clarifies people’s doubts over her love for racing

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Criticism is an ebb and flow of racing in NASCAR. Toni Breidinger’s development makes her an easy target for people, considering her interests are off track. Fans have continuously questioned her involvement in racing as a side gig to divert followers’ attention. However, that is not the case. Clarifying her stance in a previous interview with Forbes, she said,

“I’ve been racing for so long, and I feel like people think I just popped up out of nowhere. I’ve been racing since I was 9 and I don’t have an ulterior motive to use racing to get famous or to get followers. I’ve been racing since I was really young. Having a following is great and it does help with branding and sponsorships.”

Toni has also been the reason for introducing the sport to many people. The people more aware of her involvement with the fashion industry came to know of her feats in the ARCA Menards Series and tuned in to watch her race often. She believes it is a part of the process, and despite it not being her motive, it has become a healthy sign of growth.

“It’s really fun to bring new fans to the sport, but it’s definitely not the reason why I race. I didn’t have any family that was in racing previously. I had to figure out things along the way and meet as many people in the sport as I could along the way. It’s been difficult to navigate everything.” claimed Toni Breidinger.

NASCAR is a sport where women have stood out in the past. While Toni Breidinger has the potential and provisions to repeat the same, that would also require some special attention towards racing and possibly a full-time role.

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