“It Aligns With Our Core Values” – Bubba Wallace on His Sponsor That Aims to Promote Diversity in NASCAR

Bubba Wallace is in many ways, truly one of the biggest pioneers in modern-day NASCAR. Yes, the 23XI Racing driver may not have a lot to show for when it comes to race wins and accolades, but his contribution to the sport as a whole can’t be ignored.

It is with that in mind, perhaps, that he decided to team up with LEIDOS. The Reston, Virginia-based science and technology company aims to ‘change the culture’ in NASCAR, specifically in the area of diversity and inclusion.

“With all they do in the military field and embrace diversity and inclusion, it aligns with our core values,” said Wallace.

Read More: “They’ve Got to Get Viewers Somehow” – Bubba Wallace on Media Headlines That Put Him in a Box

“Kids that are looking up to me they might not want to drive necessarily, but they want to be part of the sport and want to see a familiar face on the pit crew.” 

Bubba Wallace believes the culture in NASCAR is changing

Ever since he entered the sport, and especially since he joined his current team, which is owned by Michael Jordan and Denny Hamlin, Bubba Wallace has been a big advocate for improving the sport on several fronts.

WATCH THIS STORY: Bubba Wallace Reacts to NASCAR Boss Denny Hamlin’s “Unacceptable” NASCAR Criticism

And all his efforts and the conversations he’s started and promoted haven’t exactly paid off in a big way yet, but they haven’t also been a waste either. In fact, it is the process of change that Wallace feels is the reward, because it’s always “a journey.”

“I think the culture is changing,” he said. “It’s a journey. Because if you have an answer, then that means we have a destination, I don’t think this process ever has a destination.”

“It’s always a journey.”