How Michael Jordan and Denny Hamlin’s 5-Year Plan Is Shaping Up as 23XI Prepares for Year Four

23XI Racing got off their 2023 season with Wallace ending the season at his career-best finish of P10. From their inception in 2021 to the end of the current season, the team has raked in a total of 5 wins, 28 top-5 finishes, and 47 top-10 finishes. As the team enters its fourth year, how are they going about their “five-year plan,” regarding which co-owner Denny Hamlin once spoke?

From signing Bubba Wallace and Tyler Reddick to purchasing a charter from Germain Racing, Michael Jordan and Denny Hamlin’s brainchild, 23XI Racing, had a powerful entry into the realm of NASCAR. The foundation stone was laid in September 2020, and the team began competing in 2021.

Michael Jordan and Denny Hamlin’s team takes a massive stride up the hill

After portraying a promising display within just two years of the team’s commencement, Hamlin showcased his confidence as he unraveled the “Five-year plan to be a championship contender” to Inc. Hamlin’s words were dripping with confidence as he felt excited about 23XI Racing’s performance.

Hamlin said, “We’ve won three races already, having started from literally nothing, and we’re already ahead of schedule. Still, the leap into running in the top five every week, to winning eight to 10 races a year as an organization… that’s a huge jump.”

Adding to this, 23XI Racing‘s consistency and improvement over the years have been commendable. Taking home two wins, 15 top-5s, and 25 top-10s in the 2023 season, the team that was once under the threat of stalling by none other than co-owner Hamlin until NASCAR changed its business model, has reaped solid benefits now.

Read More: Denny Hamlin Gives a Peek Into 23XI Racing’s $16 Million Investment as He Proclaims Love for Designing

With the steady growth of the team and no imminent issues with financial backing, 23XI Racing is climbing up the charts, really fast. Speaking of investment, the team has given a peek at their latest $16 million investment.

23XI Racing’s massive $16 million seed comes to life as Jordan and Hamlin step into the fourth season

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Remember when Hamlin teased about 23XI Racing’s brand-new base setting up in Huntersville? Well, it’s time that the big picture behind the teaser was revealed, as they unraveled their hefty $16 million project.

Known as Airspeed, or as we can say, Air Jordan and the speed of a Cup Series car combined. That’s right! This is what 23XI Racing’s new state-of-the-art headquarters would be called. The team made a massive jump from their 60,000 square feet headquarters in Mooresville, North Carolina, to a vast area sprawling across 100,000 square feet. 

However, the series of shocking revelations doesn’t stop here, as one aspect that stands out across several team’s HQs is that it has a whopping 120-room hotel and 12,000 square feet of area dedicated to commercial office space.

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Since its commencement in 2021, 23XI Racing has come a long way in NASCAR and has showcased serious contending characteristics. But the question is, will Michael Jordan and Denny Hamlin’s massive investment pay off as they expect it to or not? What do you think?