Recently, Hooters announced a three-year extension of their sponsorship to NASCAR driver Chase Elliott and Hendrick Motorsports. The restaurant company has sponsored Elliott since 2017. And this recent extension that will run until 2024 is their third one.
Interestingly, the same day the new deal was announced, Elliott also won the Most Popular Driver award for the fourth year in a row. So, naturally, one of his key and long-standing sponsors had to put out ‘a treat’ for their customers and the fans.
Hooters announced on Twitter that when Elliott wins, ‘YOU win!’. The company has put out an offer in which customers will get 10 free boneless wings whenever they buy 10 wings of any style.
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This offer will be valid only on December 6th.
When @chaseelliott wins, YOU win!
Celebrate Chase being named @NASCAR’s Most Popular Driver at @Hooters with 10 free boneless wings when you buy 10 wings any style on Monday 12/6 🍗 pic.twitter.com/OOJ77S7MzA
— Hooters Racing (@HootersRacing) December 3, 2021
Chase Elliott & Hooters – a good deal for all
The deal was announced yesterday separately by the company, the driver, NASCAR, and several other news outlets. While the certain element of the deal is that it is another three-year extension, the financial side of it remains uncertain and blurry.
However, it was reported yesterday that Elliott’s team will demand a number somewhere in the ballpark of mid-six-figure per race. So, that number can be anywhere between $400,000 to $600,000. These are just speculations based on estimates.
All that matters is the two parties are happy with their association running for more years ahead. Chase Elliott posted a video on his Twitter account in which he described he’s ‘super happy’ to have Hooters back. That they’ve been ‘a great partner.’
The Hendrick driver praised Hooter’s dedication, despite them being a part of a few races a year. “I feel like they make the most of the few races a year, which is hard to do,” he said.
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The driver also mentioned the one thing they haven’t been able to do with Hooters on their car, win a race. He said, “Trying to get Hooters to victory lane, that’s been the one thing haven’t been able to do with them.”
But Elliott hopes they can change this soon. “I hope we can pull that off next year and in years to come,” he said. Pulling this off though will certainly lead to fans being treated to more offers by Hooters.
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And if that isn’t a good deal, what is?
Also Read: Chase Elliott Has a Special Gift for NASCAR Champion Kyle Larson