We are all aware of Dale Earnhardt Jr’s businesses outside NASCAR. One such project that Junior is really proud of is his vodka brand. In a weird turn of events recently fans got to hear about a supposed off-track collaboration between Junior’s brand and Kyle Busch‘s sponsor. Following the news of the heavily reported collaboration, fans were sent into a frenzy over social media.
Through its connections in NASCAR, @SugarlandsShine has set up a new B2B deal with @CheddarsKitchen to start selling a mixed drink that uses Dale Earnhardt Jr.'s @HighRockVodka as an ingredient.
🔲 Cheddar's will roll out the drink in its stores nationally starting in March. pic.twitter.com/ERjYVlvtRd
— Adam Stern (@A_S12) February 21, 2023
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Journalist Adam Stern mentioned, “Through its connections in NASCAR, @SugarlandsShine has set up a new B2B deal with @CheddarsKitchen to start selling a mixed drink that uses Dale Earnhardt Jr.’s @HighRockVodka as an ingredient.”
Cheddars has been associated with Kyle Busch ever since he made the shift to Richard Childress Racing. Seeing such an amazing collaboration brew up is certainly a treat for the fans.
NASCAR fans excited about possible Kyle Busch and Dale Earnhardt Jr collaboration
After the collaborative effort between the two came to light, several fans from both factions stormed down to social media to express their opinions. People also started mentioning how they had noticed a High Rock-sponsored SUV standing next to cheddars car at Daytona. Fans were obviously ecstatic at the news. Moreover, some of them also suggested that Highs Rock Vodka should furthermore team up with Rowdy Energy. Wouldn’t that just be a perfect drink? Rowdy energy is well known to produce some flavourful natural energy drinks. We are sure it would pair just fine with some of Junior’s vodka.
So thats why I saw a high rock sponsored SUV next to cheddars at daytona
— Gio🏁 (AlexBowmanFan48) DAYTONA DAY!!! 🏁 (@NASCARPortOPoty) February 21, 2023
So might we see Kyle Busch in a Cheddars/High Rock scheme?
— Wally Tarkington (@WaltKing28) February 21, 2023
Will Kyle Busch run a paint scheme on that? 🤔🤔🤔
— The Ghost of Ernie Stautner👻 (@ErikOfSteel) February 22, 2023
Sweeeeeeeet!
— Jeanna (@JeanCoz) February 21, 2023
It was available at the Cheddar’s in Daytona this past weekend. Wish I coulda had one. 😅
— Bryan Mapes (@IAmMapes) February 21, 2023
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Can yall make a cocktail using @HighRockVodka and @rowdyenergy and call it "The Richmond"?
— The Therminator (@TheTherminator_) February 22, 2023
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Both Junior and Busch have been present on the business side of things, aside from their regular ventures. It is finally good to see Busch and Junior come together in such a way. Though we do hope that both parties can get their individual brands to work together in the future. Now that would be a treat for every die-hard NASCAR fan. At the moment, if anyone could get that done, it would be Busch’s sponsor, Cheddar.