There’s absolutely no doubt in proclaiming that not even in their wildest dreams would any NASCAR fans have imagined stock cars racing inside the LA Memorial Coliseum up until a year ago. And even if they had, even if they did, at least after the announcement in 2021, they wouldn’t have predicted it to be a success.
Let alone a success, many wouldn’t even have thought it would work.
But it happened. It worked. And it was a success.
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The first-ever Busch Clash at the Coliseum was a big win for NASCAR in more ways than one. It introduced thousands of new fans to the exciting, insane world of stock car racing. It introduced the world of stock car racing to seemingly alien concepts of halftime shows and disposable tracks.
The Clash was groundbreaking on all levels.
But naturally, as soon as the event was over, the disposable track that took a million dollars to build in an astonishing amount of time was in the process of being peeled off.
The ground of the groundbreaking event had to be broken in order to restore it to what it essentially is, a football stadium.
Journalist Jeff Gluck shared a tweet that can stir up any NASCAR fan’s mind, but also remind them of the incredible feat that was the Clash at the Coliseum.
My co-worker @bylindsayhjones is in LA for Super Bowl coverage and flew over the Coliseum today. Six days after the Clash, this is all that’s left of the racetrack. 😥 pic.twitter.com/YPYLRsLTcg
— Jeff Gluck (@jeff_gluck) February 12, 2022
The numbers behind the Coliseum experiment of NASCAR
There were reportedly over 50,000 fans in the house at the Clash, 70% of which were first-time attendees to a stock car race. Along with that, FOX reported a viewership of 4.28 million.
That number saw a 168% increase from last year’s Clash at the Daytona. In fact, the 2022 Clash had the best ratings of any season openers since 2016.
And that’s just for the main event. Even for qualifying, over 2.5 million viewers tuned in, the most since the 2016 Daytona 500.
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And if you’re still not impressed, the Clash at the Coliseum, an exhibition race, drew more viewers than last season’s penultimate race in Phoenix (3.2 million viewers).
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NASCAR currently has an option in hand to extend the contract with the University of Southern California for staging two more Clashes in the future. Although all things considered, it’s not much of an option, as it is a certainty ready to be announced.