Have 23XI Racing Confirmed Yet Another New Sponsor for the 2022 NASCAR Cup Season?

The 23XI Racing team is currently hard at work preparing for the new season. This includes on the track and away from it. Recently, the team posted some cryptic content on social media about a cereal brand called Wheaties. Suffice to say, it does not take much to conclude that Wheaties is joining the team as a sponsor.

Whether the brand name will appear on one car or both, is anybody’s guess. As of now, there has been no formal announcement about any deal. However, given the big hints dropped on social media, Wheaties could definitely be on board. This isn’t the first time the cereal brand has sponsored a NASCAR team. Back in 1997, the brand sponsored Dale Earnhardt’s #3 Richard Childress Racing car.

In the outfit’s debut season, Bubba Wallace delivered some decent performances. This includes a shock maiden win at the Talladega Superspeedway, Wallace’s home turf. Naturally, this would have been a big boost to team morale and spurred them on to achieve more success.

How will 23XI Racing perform in 2022?

This year, the team is fielding two cars, with 2004 Cup Series champion Kurt Busch in the other machine. Busch’s experience will definitely be a godsend for 23XI Racing and Bubba Wallace. This is because he will be able to contribute to developing the car. At the same time, Wallace can learn a lot from the veteran driver.

With the Next Gen cars in play, nobody knows whether the grid will shake itself up or retain the status quo. If the two of them put their heads together, they could try to be the first ones to tame them. However, the likes of Hendrick Motorsports, Joe Gibbs Racing, Team Penske, and Stewart-Haas have been at the top for a while. So it will be difficult to try and topple them from their perches.

READ MORE: Here’s Why Bubba Wallace Gives the Likes of Kyle Busch & Martin Truex Jr the Finger at NASCAR Races