Recently, NASCAR veteran David Gilliland struck a deal with businessman Johnny Gray. The end result is the formation of the David Gilliland Racing team, which succeeds the DGR-Crosley team. In terms of management, Crosley Brands CEO Bo LeMastus will stick around in the marketing and sponsorship department.
Although Gray is well-known in the field of business, he is passionate about racing. Apparently, he has driven competitively in various racing disciplines. He first dipped his toe into the professional racing pool back in 1993, but he soon realized that the business world was more his speed.
DGR-Crosley now David Gilliland Racing. Former co-owner and Crosley Brands CEO Bo LeMastus remains in a marketing and sponsorship capacity. Businessman/racer Johnny Gray now a co-owner.
— Bob Pockrass (@bobpockrass) January 5, 2021
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Speaking about the team, Gray said, “I have been a part of DGR for the past two years with my grandsons, Tanner and Taylor Gray, and I’m impressed with the growth and progress the team has made in such a short amount of time.
“Being able to invest in a growing organization is a great opportunity and I’m looking forward to being a part of helping the drivers reach their full potential.”
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What next for the David Gilliland Racing team?
New team co-owner Gilliland praised Gray’s business acumen and his passion for racing. He insisted that Gray investing in the outfit will help them in the long run. David Gilliland knows that he shares a great relationship with the businessman, and his presence will be a boon for the team.
He also had a good word for Crosley CEO, Bo LeMastus, especially for his support. The former driver is thrilled that LeMastus will still be part of the David Gilliland Racing family. His knowledge of marketing will surely help promote the team and the Crosley brand.
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LeMastus was of the same opinion as Gilliland. Needless to say, he is truly looking forward to returning to the marketing scene. With Hailie Deegan and an unconfirmed driver in the #15 truck, the team is looking forward to the new season.