Former NASCAR Driver Justin Marks to Launch a New Cup Series Team

At the end of the 2018 season, Justin Marks elected to walk away from NASCAR. After walking away with one Xfinity Series win, Marks is back and is set to establish a new Cup Series team. The christened ‘Trackhouse’ team is expected to make its debut as early as 2021.

Interestingly, the outfit has an ulterior motive to promote STEM education, he told THE DAILY. It is worth noting that Marks bid for the Leavine Family Racing team after they folded.

Marks insisted that he still has plans to race in 2021 and spoke to various teams to grab a seat. Now, he has changed tactics and is building a team that to “serve America’s minorities and under-represented youth population.”

The former driver is using all of his entrepreneurial experience to fund 50% of the team’s operational budget. His next step is to hunt for sponsors to help keep the team afloat.

This not the first time Justin Marks has owned a NASCAR team

Previously, Marks owned teams at the NASCAR K&N and World of Outlaws levels. However, he knows that the Cup Series is a whole different ball game, because it is the ‘pinnacle of North American motorsports’.

Obviously, he is not alone in this venture, as he is partnering motorsports executive, Ty Norris. Marks claims that new team owners have more incentive to join in. This is excellent news for the sport, especially with the introduction of the Next-Gen car in 2022.

Admittedly, the team is still in the process of establishing its HQ. However, Marks is eager to make the team more fan-friendly. He said, “We really want to wipe the slate clean of the traditional model. Create a lifestyle entertainment company that competes in sport but does so much more.”

“There is more and more pressure on corporations to invest in the community. To make investments in minority, under-represented communities. Along with energy sustainability, responsible governance, all those things. So what we want to do with this race team is satisfy that need and create a meaningful platform. Where partnering with our team can be cause and impact marketing.”