In the world of NASCAR, driver retirements often create a ripple effect, leaving fans speculating about who will fill the void and which drivers will benefit from the departing star’s departure. Such is the case with Kevin Harvick, who is set to retire at the end of this season.
Recently, news of a major upcoming announcement by Stewart-Haas Racing stirred up the NASCAR community and ignited conversations about potential sponsorships and driver swaps.
NASCAR insider hints at “Major Announcement” as Kevin Harvick’s retirement looms
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It all started when a tweet from renowned motorsports journalist Bob Pockrass caught the attention of NASCAR fans. He wrote, “SHR says it has a “major announcement” at 1p ET Wednesday. It is expected to be the Josh Berry announcement. Harvick, Childers among those to be there. I’ve reported Berry is leading SHR candidate and Matt Weaver and Jordan Bianchi have reported it’s done/being finalized.”
The tweet sparked curiosity among fans, and one fan replied, “I wonder if he’ll keep Busch as a sponsor,” questioning whether Harvick’s potential replacement would retain his sponsorship with Anheuser-Busch.
Bob Pockrass later in response tweeted, “Expectation in the industry is that Trackhouse/Chastain still the favorites to land the Anheuser-Busch sponsorship starting next year.” This tweet sparked a wave of fan reactions, expressing their discontent with the possibility of Ross Chastain being chosen over Kyle Busch.
SHR says it has a "major announcement" at 1p ET Wednesday. It is expected to be the Josh Berry announcement. Harvick, Childers among those to be there. I've reported Berry is leading SHR candidate and Matt Weaver and Jordan Bianchi have reported its' done/being finalized.
— Bob Pockrass (@bobpockrass) June 19, 2023
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NASCAR enthusiasts favor Kyle Busch – Anheuser-Busch partnership over Ross Chastain
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The preference for Kyle Busch as the recipient of the Anheuser-Busch sponsorship is not unfounded. Fans argue that his personality, on-track success, and existing brand synergy would make him an excellent ambassador for the iconic beverage company. One fan expressed their opinion on social media, stating, “Ross Chastain is not the right person to have the Busch beer sponsorship.”
What if RCR gets Busch and it’s on KFB’s car
— AJ AlmondRinger (@AjAlmondringer) June 19, 2023
One fan tweeted, “IMO, Kyle Busch should be who they target, and could partner with Rowdy Energy to make some hard-flavored drinks.” pointing out the potential for collaboration between his personal brand, Rowdy Energy, and Anheuser-Busch.
Moreover, fans argue that Busch’s popularity and success on the track would further elevate the Busch brand. One tweet expressed disappointment with the possibility of Trackhouse Racing securing the sponsorship, stating, “Missing out massively not having Busch sponsor Kyle Busch.”
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I wouldn’t want it
— Ron Treger (@RonTreger) June 19, 2023
With Kevin Harvick’s retirement on the horizon, fans have eagerly discussed the potential beneficiaries of his departure, particularly in terms of the coveted Anheuser-Busch sponsorship. While some support Ross Chastain’s potential association with the brand, the majority of fans expressed a strong desire for Kyle Busch to carry the torch.
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As the NASCAR community awaits further updates, the anticipation and discussions surrounding this sponsorship continue to grow.