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HAMPTON, GA – FEBRUARY 22: Bubba Wallace, driver of the #43 McDonald’s Chevrolet, stands on the grid during qualifying for the Monster Energy NASCAR Cup Series Folds of Honor Quiktrip 500 at Atlanta Motor Speedway on February 22, 2019 in Hampton, Georgia. (Photo by Sean Gardner/Getty Images)
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HAMPTON, GA – FEBRUARY 22: Bubba Wallace, driver of the #43 McDonald’s Chevrolet, stands on the grid during qualifying for the Monster Energy NASCAR Cup Series Folds of Honor Quiktrip 500 at Atlanta Motor Speedway on February 22, 2019 in Hampton, Georgia. (Photo by Sean Gardner/Getty Images)
The Super Bowl is considered one of the most exciting and prestigious spectacles in the entire sporting world. It is also an event for which brands and companies prepare some of their finest commercials, for all the obvious reasons. However, McDonald’s recent attempt at the same, a commercial that included heavyweights such as Kanye West and Bubba Wallace, was a big miss.
McDonald’s released a commercial that seems to be part of a campaign at the Super Bowl. And as for describing this commercial, words would fail.
This is because it doesn’t have any. All that there is, is ‘uhh.’
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The 30-second ad that featured icons like Kanye West and Bubba Wallace could manage what a toddler can manage, only here it was prolonged for quite some time.
uhhhhhhhhhhhhhhhhhhhhh pic.twitter.com/KYzzeUI5Ue
— McDonald's (@McDonalds) February 13, 2022
Now, this was something that fans of both West and Wallace, and the consumers of the fast-food joint weren’t really expecting. Rather, they were displeased.
Everybody rn: uhhhhhh wtf was that?
— Baby Cheems (@babycheemsinu) February 13, 2022
i cant believe i set an alarm to see this. Ok . No doge no fun. Good nite all
— Bitcoin Prime (@andriusjakimav2) February 13, 2022
Lame commercial, never eating McDonald's nasty fast food again until they accept Dogecoin, I'm eating at BURGER KING!!!!!!!!!!
— Murlinxx (@Jess21389939) February 13, 2022
no. pic.twitter.com/mMmgZaE6FK
— doggo (@doggo_youtube) February 14, 2022
Instead of paying Kanye millions to be on the commercial you could of had a golden retriever on and it would’ve been way more successful.
— bernard (@bernard19382742) February 14, 2022
Judging by some of these comments and reactions, one wonders whether fans were assuming a different announcement. An announcement that seemed to be surrounding Dogecoin, a crypto coin.
Regardless, McDonald’s neither announced what was expected nor did they get pleasing reactions from what they served.
Bubba Wallace and McDonald’s extended their partnership recently
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In December 2021, 23XI Racing announced they were extending the McDonald’s sponsorship of Bubba Wallace “for multiple races.”
Speaking after this announcement, Wallace said, “McDonald’s has really stepped up over the years and played a large part in my career.” He described how taking the brand to the victory lane for the first time since 1994, along with his first Cup win, was “really special.”
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TALLADEGA, ALABAMA – OCTOBER 04: Bubba Wallace, driver of the #23 McDonald’s Toyota, is congratulated on the grid by Denny Hamlin, driver of the #11 FedEx Express Toyota, (R) after winning the rain-shortened NASCAR Cup Series YellaWood 500 at Talladega Superspeedway on October 04, 2021 in Talladega, Alabama. (Photo by Chris Graythen/Getty Images)
Looking ahead to the future of this partnership, the 23XI driver said, “I’m excited to continue to build on our relationship and get the 2022 season started with McDonald’s on our Camry TRD for the Daytona 500 – hopefully with another trip to Victory Lane.”
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