The green flag is about to wave on the Atlanta Motor Speedway weekend, and this year’s Ambetter Health 400 promises heart-pounding action, and exclusive encounters with all your NASCAR heroes. Get ready to dive into the heart of the action with brand new ‘modern rustic’ entryways, thrilling doubleheader races, and a groundbreaking ‘FANS FIRST’ initiative that brings drivers closer to their fans than ever before.

This NASCAR weekend will kick off with the RAPTOR King of Tough 250 Xfinity Series and Fr8 208 CRAFTSMAN Truck Series doubleheader on Saturday. Celebrating its 10th year, this dynamic duo of races provides fans with a double dose of adrenaline for the price of one. Sunday’s main event, the Ambetter Health 400, takes center stage at 3 p.m. ET, featuring NASCAR’s biggest stars battling for Cup Series glory.

Meet NASCAR stars up-close with the ‘Fans First’ initiative on SMI tracks

Adding an extra layer of excitement, Speedway Motorsports, LLC, the company that owns and manages Atlanta Motor Speedway, has initiated the “FANS FIRST initiative,” as confirmed in a tweet by Jenna Fryer of AP.

She wrote, “Speedway Motorsports says it has started a ‘FANS FIRST initiative’ and Cup and Xfinity drivers will sign autographs at souvenir trailers in fan zones throughout the season starting at Atlanta this Saturday and Sunday. Speedway Motorsports tracks only.” This groundbreaking initiative will bring fans closer to their favorite drivers, set to sign autographs at souvenir trailers located in fan zones throughout the season, starting with the Atlanta races this Saturday and Sunday. This move is a part of Speedway Motorsports’ commitment to enhancing the fan experience across all its nine tracks.

At the forefront of the festivities are the three new entryways strategically positioned at the Johnson, Champions, and Earnhardt grandstands. As per a report by Fox, Brandon Hutchison, executive vice president and general manager of the Atlanta Motor Speedway, expressed that the new modifications would not only give the speedway a facelift but also aim to streamline entry, ensuring fans spend less time in traffic and more time savoring the thrill of the race.

There will be entertainment beyond the track at Atlanta

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Beyond the on-track races, the Fan Zone will also be buzzing with activities, including the NASCAR Mobile Museum, Georgia Auto Racing Hall of Fame, carnival rides, and live music. Country music sensation and Georgia native Jon Langston will be performing at Sunday’s pre-race concert, adding to the festivities with his electrifying tunes.

Moreover, the legendary NASCAR commentator and a mainstay of PRN, Doug Rice will serve as the grand marshal, initiating the race with the iconic command. Eric Izquierdo of Intouch Financial Group has been named the honorary starter. At the same time, Mary Kate Farmer, the two-time Georgia Country Female Artist of the Year, will perform the Star-Spangled Banner. The pre-race entertainment roster also includes DJ EU and a spectacular flyover by F-22s from the 1st Fighter Wing.

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As the engines roar to life in Atlanta, Speedway Motorsports’ commitment to the fans shines through.​ So, buckle up, race fans. An unforgettable experience awaits at Atlanta Motor Speedway!